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SEM, CPC, ROAS, DSA, QS – the abbreviations in digital marketing are many and sometimes completely incomprehensible. From A-Z – this is the e-marketers glossary cheat sheet for some of the most common terms and words in search engine marketing!
Return On Advertising Spend (ROAS) is a marketing KPI many marketers use to track performance in Google Ads. It’s calculated as ROAS = conversion value / cost. In short, you can evaluate if your investment in online advertising is successful or not. With ROAS Target, you can take it to the next level by automatically adjust your bids depending on what goal you have.
Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer's specific needs. And if you do it the right way – it will be very profitable for your business.
A new report from Cisco says that online video will be responsible for 80% of all internet traffic. YouTube is by far the most popular video sharing site online with over one billion highly engaged users and over one billion display hours every day.
Your customers are definitely there – but succeeding with digital marketing on YouTube will take a lot of work. You need to create high-quality content and invest in testing and targeting to be successful. But it will be worth the effort.
Everybody wants to use AI in their digital marketing, but very few understand it well. That’s every marketer’s predicament. AI is all about tackling the previously unsolvable problems in digital marketing with smart technology – and without losing the human aspect of it. But how are we ever going to start benefiting from AI and machine learning, if we don’t know how to make the best use of it?
Google Ads and Criteo are the most common tools to use for re-marketing. Re-marketing is when you create personalized ads for people that have previously visited the advertiser’s website. Both are advanced re-marketing tools, suitable for companies of all sizes. So how will you decide on which one to invest your time in?