

Get monthly notifications
eCommerce Trends for Digital Marketing in 2020
The eCommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and eCommerce in 2020!
Transformation acceleration is happening – although slowly
The whole eCommerce business is growing fast – but perhaps not as fastnas marketers might expect or believe. In 2017, eCommerce shares were 13-14% of the entire retail sales in Europe. Year by year, worldwide eCommerce growth actually decreases – from 25,6% in 2016 to an estimated 18% by 2021. For larger eCommerce businesses, the growth is a mere average of 3-5% every year.
Brick-and-mortar stores are believed to still have as much as the 82,5% share of retail sales. The total number of worldwide digital shoppers amount to almost 2 billion in 2019-2020, and it continues to grow.
We have less attention span than a goldfish
The human attention span is decreasing, year by year. In 2012, internet content had our attention for 12 seconds – and by 2019, it’s even less than 9 seconds – the average attention span of a goldfish. 53% of users will exit a mobile site if the page takes more than 3 seconds to load, and 19% of viewers will defect from a page in the first 10 seconds.
Marketers and eCommerce need to make an immediate impact – because what customers see in a glance has everything to do with the next decision to leave or navigate further. Filter out any distractions by excluding unnecessary information, and tailor your message to be personal, relevant and straight to-point to be able to cut through. And keep in mind that people are always urging to move on to the next thing – make sure you offer it!
Ecommerces should focus on mobile conversion
Mobile traffic has surpassed desktop traffic – but still, most customers complete their purchases through a computer rather than their mobile phone. Conversion rates in mobile are just 1,7% compared to over 4% on desktop. The challenge for eCommerce in 2020 is to take customers from browsing to buying by improving the whole shopping experience. Mobile-first payment options, easily navigated webshops, smarter conversion points on products pages and tailored recommended content are just some improvements to get the customer to complete a purchase right away.
At the same time, there’s still a gap between the number of time users spend on mobile and how much marketers spend on advertising here – giving a large opportunity to focus on increasing and customizing mobile advertising to your users.
The right traffic is the fast track to making a profit – and you can buy it
Conversion rates won’t increase just because you are driving more traffic to your webshop or website. In 2020, you have to ensure the right users are receiving your message right from the start, through relevant targeting with Google Ads, for example. By using the right keywords and ways of advertising, you can choose what users will constitute the majority of your traffic. Google Shopping, for example, is a great way of reaching new customers, top-funnel users that are quite difficult to attract – but will bring more profit in the long run. Conversion rate optimization through A/B-testing is a way of keeping your valuable traffic, and email offers are great for retention marketing.
Analyze your customer data to get an understanding of their behaviour and the customer journey to keep driving the right users to your site. With help from automated search and ad bidding services, it will be even easier for marketers to focus their money where it makes sense, not wasting it on the wrong traffic.
The longer customer lifetime value the greater revenue
Building long-term relationships, increasing brand trust and customer loyalty is the biggest – and most profitable challenge in digital marketing 2020. As customer acquisition costs (CAC) is constantly increasing, the lifetime value (LTV) of a customer becomes even more important for marketers. 27% of marketers consider it to be the most important ad spending optimization metric, over traffic, impressions or brand awareness.
From Kleiner & Perkins report "Internet trends 2018"
By learning who your most valuable customers are, and how to connect with them, you will have the best conditions to increase your customer lifetime value. With data about their preferences, their behaviours and history with your brand, you can make informed hypotheses on what marketing levers to pull to nurture your relationship. Working to create customer satisfaction will usually make them spend more money over time, and building a customer retention program is essential to increase the overall customer lifetime value.
Read more: How to grow your revenue in eCommerce by considering the customer lifetime value
A lot of eCommerce companies use SEO strategies to bring in customers to their website, and this helps increase their chances of being highlighted when users search for a specific product.

You can catch the entire webinar here.
2020 forecast: 26 connected devices per person
By 2020, there will be an estimated average number of 26 connected devices per person, according to A Guide to the Internet of Things. This includes not only mobile phones, voice assistants or smartwatches, but also trending IoT devices and such as smart home security and toys, just to mention a couple. The more connection points we have, the more business opportunities there are for marketers and eCommerces to reach new users and create long-term relationships with customers.
With intuitive products and solutions that store, process and protect data, we can use these insights to get a better understanding of our customers’ behaviours and improve business processes to create better, tailored experiences and personalized services.
Featured Articles
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
Similar Articles
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
3 Marketing Budget Mistakes You Must Avoid [eCommerce]
We interact with tons of eCommerce businesses to help them with their journey. 8 out of 10 times, brands that struggle to keep their budget in check have made one (or more) of the three mistakes that we’re going to discuss in this article. You will also learn how to avoid these mistakes. We've also included a highly effective approach for your business as a bonus! Ready? Let’s get into it.
How to Make Your eCommerce Brand Memorable For Your Customers
One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.
TikTok Ads: Key to Your Online Business Growth [Best Practices]
68% of TikTok users looked up a product or brand seen on the platform, and 57% of users said that TikTok inspired them to shop, even when they didn’t plan to shop. This clearly shows the opportunity for brands on TikTok. But where do you start? This article will help you answer that question.
This 2022 Instagram Feature Will Help You Declutter Your Feed
If you’re active on social media platforms, chances are that you spend some time of your day on one of the most popular social media apps, Instagram. This means you’ve mindlessly scrolled through countless posts that you care little about in your cluttered Instagram feed. This photo-sharing app’s upcoming feature is aimed at decluttering your feed and prioritising the accounts you care about more.
Comparative Analysis of 2019 vs. 2020 Sales Trends - Impact on Your eCommerce Store
During an economic turn-point, dynamics in Google Ads have taken a turn for the unknown. And amid these changes, it’s critical for consumer brands to continue to advertise; as marketers and the agencies they work with can continue to drive profitable growth with effective segmentation.
TRENDING: Unlock Your Brand's Organic Reach on TikTok
TikTok is the latest rage of our digital generation which has successfully found a steady increase in the number of TikTokers annually. With countless viral videos to hashtags, TikTok remains a trendsetter in the social media world which makes it a great place for an online business to push its brand and reach a tremendously wide audience organically.
So let’s get into the nitty-gritty of it and talk about what TikTok is and how you can utilise it for your online business.
5 Facts That Make India’s eCommerce Market Special For Your Online Business
We all know that India is a densely populated country, 1.39 billion to be precise, known for its monuments, rich culture and oh, so spicy food. But this article isn’t about that kind of special.
Today, we’ll state 5 facts you didn’t know that makes India’s eCommerce market special for your business - unless you’ve already read our case study on Indian eCommerce.
Don't worry if you haven't, by the end of this article you will have a reason to grab it for free! Let’s jump straight in.