Increasing the visibility of your business is a sure-fire way for you to maximise your business’ potential for sales. If consumers do not know that your business exists, there is no way for them to access your business. Here are 5 great ways you can increase the visibility of your business so that customers can find you online.
Google My Business
Many companies do not know about this amazing and free way to increase your online visibility. When you use Google My Business it verifies your business so that customers can find you on maps and search. It also enables you to add information about your company like business hours, telephone number(s) and a link to your website. Not to mention photos and reviews of your business from customers. You can also add your own images and logo to the list which helps grow your online presence. It is the perfect way to get started with increasing your visibility so that customers can easily search for and find your business, whether digitally or in real life via maps.
Business Cards
Who says that all your marketing should be digital? A business card can be a great way to link someone you know is interested in your services directly to your website or socials. Create a business card that has a QR code linked directly to the online platform you want to drive traffic to. When you meet people, either at work or socially, you can give them a business card. This is especially useful when networking at business events and shows or if you run a pop-up shop in a new town or marketplace. Giving people direct access to your business and a simple method of which to do so can increase your visibility dramatically.
Content Posts
Releasing content about your business on social media and via emails is a great way to boost your visibility to potential and previous customers. When you post once a day, it works with the algorithms on social networks to boost your page and get more people to see your posts. The more useful or interesting your posts, the more people will love to read them and are far more likely to interact. This will help bring your business profile into the foreground and build your online presence.
Hashtags
When you use hashtags for your business, you reach a far more comprehensive network of people. Create hashtags specific to your business. This enables consumers to search for your brand and products simply and find a wealth of information at their fingertips. The other way to use hashtags is to select ones that are related to what you offer so that you are visible in the wider community. Selecting a hashtag that is well used by your target audience can mean that you gain a larger following more rapidly than if you are only using your own personal branded tags.
Run a Marketing Drive
Plan and run a marketing drive for your business. Ensure it is professional and branded most of all. Direct it to your specific and well-researched target audience. Be incredibly clear about who you are, where you are and what you can offer them. Give direct links to your business in the posts and check to make sure that they work. Once your marketing drive is complete, evaluate it on a serious level. Consider what worked, and what didn’t. Check the amount of traffic that was directed to your site and compare this with the number of sales you made. Ensure that you have a very active business profile before running the drive to get maximum results.
Using these five methods, it should be simple for you to boost the visibility of your business online and put it under the spotlight for your potential customers. Stay active and confident in what you are doing. Evaluate your decisions and make changes where necessary to ensure the profitability of your business.
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