The Full Funnel Approach and Pinterest

Introduction

Today, I bring to your attention a revolutionary update from TikTok, a platform where over 150 million Americans seek daily doses of inspiration and entertainment. With a plethora of trends, fashion hacks, beauty nuggets, and a smattering of recipes, TikTok has emerged as a modern-day oracle for curious minds. The excitement in the air thickens as we unveil TikTok Shop to the US, an avant-garde conduit for folks to spot and snag their adored items seamlessly.

In recent years, capturing the attention of your target audience has become more challenging than ever. Businesses and marketers are constantly on the lookout for innovative ways to stand out in the crowded advertising landscape.

One effective technique to draw attention to your ad's message is through the use of text overlays on image and video ads. In this blog, we will explore the best practices for incorporating text overlays, ensuring your message is impactful without compromising the visual appeal of your ads.

Digital marketing is a constantly evolving field, shaped by emerging technologies, changing consumer behaviors, and the dynamic nature of the online landscape. Staying on top of the latest trends is crucial for businesses and marketers to effectively engage with their target audience and drive growth. In this introduction, we will explore some of the key digital marketing trends that have emerged in recent times.

Pinterest is improving its Ads Manager to provide a seamless experience for advertisers. New features will be released throughout 2023 to optimize advertising strategies. Pinterest aims to offer powerful tools and insights for better campaign results. Get a sneak peek into the exciting updates coming to Ads Manager this year.

To look into the future, let us peep into the past once. TikTok was once loaded with content focused on dancing and lip-syncing videos inclined more towards an uprising for polished platforms and enabling easy access and non-positionality of content largely consisting of short videos.

INTRODUCTION

We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too. 

   The privacy-first approach is now the eligibility for a business to sustain itself in the current cutthroat competition. It is believably impractical to process a transaction without publicizing your personal information!

So, let us look for a solution and learn how to solve privacy for marketers & eCommerce in this blog. 

Spoiler Alert: this will be a text and data-heavy blog post!

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.

With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.

The global race for businesses to meet client demand is what propels enterprises all around the world. As more enterprises enter the market, the total supply and demand network grows more complicated and crowded. This calls for businesses to keep a regular check on their stocks to keep their operations running smoothly.

The back-and-forth movement of raw materials entering, processing, and distributing the final product to end-users requires a high level of teamwork, precision, and quality that meets or exceeds consumer expectations. This brings up an essential aspect of supply chain management and stock optimization that businesses must understand well. In this article, we'll talk about how you can grow your sales online by optimizing your stocks the right way, let's get going.

In this article, we would like to share with you the key information within privacy for marketers, share sources for further investigation and give you a simple tool that you can use to guide your team on the next steps.

We interact with tons of eCommerce businesses to help them with their journey. 8 out of 10 times, brands that struggle to keep their budget in check have made one (or more) of the three mistakes that we’re going to discuss in this article. You will also learn how to avoid these mistakes. We've also included a highly effective approach for your business as a bonus! Ready? Let’s get into it.

One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.

Yes. The infamous "Boost" button.

India is a land of diversity and every state has something new to offer. From the Himalayas in North India to coastal areas like Goa, Kerala or Lakshwadeep; from deserts like Rajasthan to lush forests like in Madhya Pradesh; from mighty forts like Ranthambore Fort to city life at Delhi; India offers travellers a wide range of experiences and stories worth sharing.

Let’s go over some reasons why Indians love travelling and why Travel Mobility & Accommodation is an eCommerce segment worth exploring if you're planning to jump into India's eCommerce market as an online business in this segment.

Internet is changing the world. More than half of all business owners are now using online advertising to grow their businesses and with good reason. Online ads have become an integral part of eCommerce revenue strategies, allowing companies to tap into a global market that continues to expand exponentially. It's no wonder then that more than $200 billion was spent on online ads in 2017 alone! But it isn't just about spending money on online ads - you need to do it right if you want your company to grow.

To help you get started, this blog post will discuss some of the best marketing strategies and their best practices to help you achieve success with online ads so that your business can thrive in today's digital economy.

Increasing the visibility of your business is a sure-fire way for you to maximise your business’ potential for sales. If consumers do not know that your business exists, there is no way for them to access your business. Here are 5 great ways you can increase the visibility of your business so that customers can find you online.

We get tons of requests to break down the steps to become a successful online shop so this week, we’ve put together a list of 6 steps for you to implement. Although there’s no set path to success, these steps would ensure that you have solid fundamentals as an online store. These steps are niche-neutral so you don’t have to worry about its relevance. Let’s get straight to it!

It can be confusing when only a fraction of your online store traffic converts into purchases. Been there? You’re not alone. A lot of online stores are plagued with high shopping cart abandonment rates, with an average shopping cart abandonment rate of 69.57% across all eCommerce industries.

But there’s good news! You can significantly reduce your online store’s shopping cart abandonment rate by identifying its root cause and tweaking your website as required. Pretty straightforward, right? You bet. Let’s take a look at the reasons why your customers might be abandoning their shopping carts.

I think it's safe to say that marketing isn't quite what it used to be!
Back in the day, businesses and marketing professionals had no choice but to promote their products, services, sales and promotions in newspapers, radio, TV, billboards or posters around town.

Technology is changing at an exponential rate. What was impossible just years ago has now become commonplace in day-to-day life. 5G technology promises to change how we shop online forever and it’s closer than you think! If not sooner 5G technology will be powering our smartphones before 2023, but what does this mean for retailers? Keep reading to find out.

“I've tried a lot of things but my business just doesn’t seem to be going in the right direction.”

Sounds like you?

Don’t worry, you're not alone. We receive all sorts of queries and the above statement is the gist of 90% of them. This statement is highly likely to resonate with a lot of entrepreneurs and marketers reading this. 

Can you change this? Absolutely! Read more to learn how.

If you run an ecommerce business, you must be familiar with the term SEO. If not, you'll find this article incredibly helpful in ways that will open new doors for your business and help you take it to a whole new league. Let's start with getting to know what SEO really is and how it can benefit your business. Then, I'll share with you 7 free SEO tools that you can use to scale your business.

It's the showdown of the century.

eCommerce is growing at a lightning pace and has become an important part of people’s daily lives with 22% of the world shopping online. In spite of the pandemic, we’ve seen a sharp rise in online businesses in 2020 which continues to grow with the increase in internet penetration and accessibility. Retail eCommerce is expected to reach $5 trillion by the end of 2021 and clearly, the future of eCommerce is bright.

In this era of eCommerce, it’s best to know what the latest trends are, especially if you have an online business. Here are 7 eCommerce trends that you can incorporate into your business and start growing your webshop.

S360 is a digital marketing agency located in Denmark and in this article Hermanni Nurila goes into detail as to how they've leveraged their digital marketing skills to grow an 150 year old retail company like Stockmann.

The Google Holiday 2020 Calendar brings a great webinar hosted by Julie Vandingen which offers many great insights into the consumer market in Northern Europe.

During an economic turn-point, dynamics in Google Ads have taken a turn for the unknown. And amid these changes, it’s critical for consumer brands to continue to advertise;  as marketers and the agencies they work with can continue to drive profitable growth with effective segmentation.

Running an e-commerce business today isn’t what it used to be. The general trend for Swedish retailers is that the profit margin on average is as low as three percent. The fast-growing e-commerce segment makes it even harder to keep the margins up. That’s why it’s becoming really important to focus on ROI by improving the digital marketing strategy of e-businesses. Here we present you with three top strategies you can use.

It’s safe to say that you need a website that will be able to face today’s increasingly growing competition in retail. While qualities such as design and content on an e-commerce platform are of great significance, here’s what ensures your business stands out - 

Both reporting and business intelligence are valuable methods for any e-commerce that wants to achieve great results in Google Ads. Read on to find out their main differences, and how you can use them in your business.

Almost all digital agencies are using one out of three price models, but which one is best suited for your business? In this post, we revise the most common options and help you decide which way to go - or not.

Running ecommerce companies takes a lot of effort! You need to source and develop products and work a lot with digital marketing. You need to be able to handle logistics and warehouses, and in addition to that, seriously consider what type of technology is best suited for different parts of your business. Here we’re offering some valuable tips on how to get your marketing operation as smooth as possible.

Google Ads and Criteo are the most common tools to use for re-marketing. Re-marketing is when you create personalized ads for people that have previously visited the advertiser’s website. Both are advanced re-marketing tools, suitable for companies of all sizes. So how will you decide on which one to invest your time in?  

Creating effective audience lists in Google Ads is an easy way to keep track of your re-marketing lists. In this post, we present you with our top three choices for audience lists that can prove valuable when working with your re-marketing campaigns.

Re-marketing means getting in touch with people who have previously  visited your website or mobile app. It’s a powerful form of online advertising which allows you to present ads to people that are familiar with your company, whilst they’re browsing the web. This is a smart and strategic way of inviting customers to come back to your website and cuts costs, boost conversions and strengthen your brand.

Cost per click is an important metric in Google Ads.

Since 60% of all clicks for US eCommerce are derived from Google Shopping, you can understand why investing a little - or a lot - of your time in this service is a good idea. Here are some valuable tips to stay on top of your Google Shopping game!

How do you know which product is your most valuable? And how do you optimize sales on that specific item? Here’s what you need to know to make sure your marketing budget is spent the right way on Google Ads.

Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer's specific needs. And if you do it the right way – it will be very profitable for your business.

How to calculate ROAS targets based my product margins? That is a question many marketers ask themselves. Return On Advertising Spend (ROAS) is a marketing KPI many marketers use to track performance in Google Ads.  It’s calculated in Google Ads as ROAS = conversion value / cost. In short, you can evaluate if your investment in online advertising is successful or not. With ROAS Target, you can take it to the next level by automatically adjust your bids depending on product margins if you do it right.  

Tools and technologies used by a digital agency today are more advanced than ever. But not everything is about boosting ROI, you also have to be very aware of who your customers are and spend time on making sure that you know what LTV model you should use for your business. For many e-commerce companies, LTV is the most important metric out there.

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In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many ecommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.

SEM, CPC, ROAS, DSA, QS – the abbreviations in digital marketing are many and sometimes completely incomprehensible. From A-Z – this is the e-marketers glossary cheat sheet for some of the most common terms and words in search engine marketing!

The eCommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and eCommerce in 2020!

Negative search terms, or negative keywords, are an important part of a well targeted campaign. By using them, you’ll avoid having your ads show up when the wrong users are looking for the wrong things – and ultimately save a lot of money on your search campaign.

The first thing you should know about Google Shopping is that it’s primarily great for attracting new customers. Returning users will find you in completely different ways – through newsletters, brand searches on Google, or your direct website or webshop.

The possibilities with Google Shopping ads are multiple, and requires wise targeting, multiple campaigns as well as an updated product feed in Google Merchant Center. This is how Google Shopping works!

Fast shipping and a 30 day open return policy are not enough for today’s shoppers – and haven’t been for many years. Free shipping, free returns and even same-day refunds are probably the first things every retailer must have in clear order to be able to keep a competitive edge in 2020.

This is how to tackle those challenges!

Everybody wants to use AI in their digital marketing, but very few understand it well. That’s every marketer’s predicament. AI is all about tackling the previously unsolvable problems in digital marketing with smart technology – and without losing the human aspect of it. But how are we ever going to start benefiting from AI and machine learning, if we don’t know how to make the best use of it?

Tracking tags, monitoring campaigns and keeping an eye on your competitors is a constant challenge for an SEM marketer. With the right digital marketing tools, however, your job will be a lot easier! Here’s 8 of our favourite free tools for optimizing your search engine marketing!

If you have searched on Google for specific products you are likely to see shopping ads like these - 

While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easily as we thought.

One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.

Google has Introduced four new search ad position metrics to get the most out of the average position. Let's go over them in this blog and learn how it can benefit you.

A primary query that most clients pose is – “How much traffic will Google Ads thieve away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)

Is Google Ads, the Robin Hood to other organic channels or does it take away from them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several ecommerce accounts were put through Google’s Analytics grinder.
We will be expanding on the results in this document.

Bear in mind though, we are talking about accounts that have had more than one touchpoint.
So, if a client were to hypothetically, to punch in the URL to your portal and purchase some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re touching upon in this article.

The most common path taken by clients who utilize Google Analytics is that of paid search x2.
In layman speak, if John/Jane Doe were to click on a paid ad twice before making a purchase, it would account for 2.5% of the total sales, during that respective period.

The second most common path to conversion is that of a client approaching your business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad, and upon learning of your company’s existence, were to come back to said portal and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts for higher revenues.
By how much you ask?

3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of the fact that the client first found your business through a paid source.

The absolute best companies online are the ones that take excellent care of their customers!

Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?

At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?

When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.

Let's have a look at the major obstacles.

Artificial intelligence is no longer a thing of the future. It surrounds us in almost every concievable way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.

Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.

This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.

1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.

In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.

What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place:

What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.

Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.

How do you choose the right paid advertising agency in the sea of abundance? Key points to look at whether you are an advertising specialist or CMO. Choose right - and profit!

Paid search management is a great component of your marketing because it drives new customers to your business without them knowing about the goods and services you offer pre-hand.