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Facebook Ads: Ideal Sales Funnel [Breakdown]

If you’ve been trying to find a way to scale your business through Facebook Ads, you’ve arrived at the right place. Today, we’re going to break down one of the most important tools of marketing for you - Sales Funnel.

Facebook Ads | 8 minutes

Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]

Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.

To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!

Google Ads | 9 minutes

7 eCommerce Trends to Grow Your Business in 2021

eCommerce is growing at a lightning pace and has become an important part of people’s daily lives with 22% of the world shopping online. In spite of the pandemic, we’ve seen a sharp rise in online businesses in 2020 which continues to grow with the increase in internet penetration and accessibility. Retail eCommerce is expected to reach $5 trillion by the end of 2021 and clearly, the future of eCommerce is bright.

In this era of eCommerce, it’s best to know what the latest trends are, especially if you have an online business. Here are 7 eCommerce trends that you can incorporate into your business and start growing your webshop.

E-commerce | 6 minutes

How to Become a Google Ads Guru With Google Skillshop

Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!

Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.

Google Skillshop | 5 minutes

How to increase Google Ads ROI with customer reviews from Trustpilot

In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many ecommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.

Google Ads | 5 minutes

Boost your E-Commerce Sale up to 60% by using Google Shopping Ads

If you have searched on Google for specific products you are likely to see shopping ads like these - 

E-commerce | 5 Min

Does Google Ads cannibalise on organic traffic ? A study with Google Analytics data for ecommerce

A primary query that most clients pose is – “How much traffic will Google Ads thieve away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)


Is Google Ads, the Robin Hood to other organic channels or does it take away from them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several ecommerce accounts were put through Google’s Analytics grinder.
We will be expanding on the results in this document.


Bear in mind though, we are talking about accounts that have had more than one touchpoint.
So, if a client were to hypothetically, to punch in the URL to your portal and purchase some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re touching upon in this article.


The most common path taken by clients who utilize Google Analytics is that of paid search x2.
In layman speak, if John/Jane Doe were to click on a paid ad twice before making a purchase, it would account for 2.5% of the total sales, during that respective period.


The second most common path to conversion is that of a client approaching your business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad, and upon learning of your company’s existence, were to come back to said portal and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts for higher revenues.
By how much you ask?


3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of the fact that the client first found your business through a paid source.

Google Ads | 8 Min

Why does Siri not understand me? AI and language comprehension

One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.

4 New Google ads Search Ad Position Metrics

Google Has Introduced 4 New Search Ad Position Metrics To Get The Most Out Of Average Position.

Google Ads | 12 Min

How to boost sales during sale season as an e-commerce and how to evaluate those results

Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?

E-commerce | 12 Min

What you should ask and prepare when launching a new agency collaboration

At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?

Should you adopt seasonal bidding strategy to increase profit and revenue for e-commerce?

This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.

1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.

E-commerce | 9 Min

How to grow your revenue in e-commerce by considering Customer Lifetime Value

What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.

Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.

E-commerce | 7 Min

Take great care of your customers or face extinction

The absolute best companies online are the ones that take excellent care of their customers!

Benefits of digital marketing for an E commerce business

While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.

Google Ads | 10 Min

Google Skillshop & top 8 free online courses to grow with Ads and CRO!

Google Skillshop has many great courses but where should you start? Here are our top 8 courses for free online learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing. 

At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop. 

For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning.

Hope you find something interesting in the free online course below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ). 

 

1. How Ecommerce should set Google Ads targets

 

Link to the course: How Ecommerce should set targets in Google Ads and Google Shopping

 

Online Course Final version

Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy

This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy.  Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.

In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.

Get the free tools used and shared in the online course

- Google Sheet template for ecommerce economics, The ultimate tool for setting your ROAS Target in Google Ads

- Data studio, Dashboard for you to instant access and following your progress towards your targets.

- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.

 

Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning

 

 - Competence level: Full range from beginner to advanced level of experience.
 - Time: Full range from bite sized segments upto long courses with certification tests.
 - Format: Online - Combination of written, video and engaging quizzes.

Google Skillshop (former Academy for Ads)

Top course that we recommend for Google ads and Google Shopping on Skillshop:

 

2. Google Ads Search Certification, learn the basics for search and Shopping

 

Link to the course: Google Ads Search Certification, learn the basics for search and Shopping

 

Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.

Time: 9h Competence level: Beginner


3. Google Ads Fundamentals , get the best practice right

 

Link to the course: Google Ads Fundamentals , get the best practice right

Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.

Time: 3.7h Competence Level: Beginner


4. Google Shopping Certification, from feed to remarketing with Shopping

 

Link to the course:Google Shopping Certification, from feed to remarketing with Shopping

 

Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Time: 7.3h Competence Level: Beginner

After you have taken these four courses you have a great foundation and basic understanding. If you would like to dig deeper into more advanced features read this blog post about 3 most important audience lists in Google Ads or How to use re-marketing in Google Ads


Optimize performance

Optimization means using performance data to find what gets results and doing more of it.

5. Primer, learn quick and fast in your own pace

 

Take me to the course

 

Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android

Find Valuable Insights in Peoples Online searches

Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.

- Competence Level: Beginner
- Time Short

Cloud for Marketing, Google cloud

6. End2end DEMO on Youtube for using Big Query,

 

Take me to the course

 

In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.

Time: 72 min Competence level: Advanced


Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery

 

7. Google Data Studio and visualization of Big Query for Ecommerce

 

Take me to the course

Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.

Time: 35 min Competence level: Advanced

 

8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate

 

Take me to the full CRO course

 

Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

It's time to fix this!

Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.

In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions. 

 

Below you can go straight into a separate if you dont have time to take the full course

 

Why mobile is important

1. Importance of mobile 

What all stakeholders must know

2. Mobile Speed 

The basics around the hot topic

3. Modern Web Technology 

For CTOs and developers

4. The Mobile Experience 

Intro to conversion rate optimization

 

HOW TO FIX MOBILE

5. Qualitative research  

The most missed opportunity

6. Quantitative research 

For analytics teams and creatives

7. Value proposition 

How to design for behavior types

8. Clarity 

Shift from aesthetics to findability

9. Urgency and distraction 

Design that increases motivation

10. Reduce anxiety 

The three anxiety peaks in ecommerce

11. Prioritizing tests 

Be data driven in where to start testing

12. A/B tests 

What you need to know before testing

13. Tests in Google Optimize 

Time to set up tests!

14. Fix speed 

For the developers

 

 

 

Google Ads | 8 minutes

Biggest Challenges for Ecommerce companies selling their goods online with profit.

When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.

Let's have a look at the major obstacles.

E-commerce | 15 Min

How AI solutions are changing the landscape of marketing for e-commerce companies

Artificial intelligence is no longer a thing of the future. It surrounds us in almost every concievable way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.

Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.

E-commerce | 6 Min

What is Attribution modelling and why is it important for your e-commerce?

In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.

What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place:

Google Ads | 13 Min