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Keywordio Blog

The Power of Branding on Meta

Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.

Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!

Online Course | 6 minutes | May 16, 2023

Top eCommerce Predictions and Trends for 2023

The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!

E-commerce | 8 minutes | Dec 26, 2022

Why You Should Get Started with TikTok Ads Today?

Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!

And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable! 

TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.

TikTok TikTok Ads | 12 minutes | Dec 12, 2022

Create Successful Holiday Ads on Facebook & Instagram

Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!

It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads! 

Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round. 


 Peak Season 2022


Digital Marketing | 12 minutes | Nov 25, 2022

Latest Instagram Updates! [July 2022]

We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.

Social Media | 5 minutes | Jul 27, 2022

Instagram Influencer Marketplace: The Next Big IG Update for Brands

87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.

eCommerce | 4 minutes | Jun 29, 2022

Drive Your Growth With Keywordio - Now a Google Premier Partner!

It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?

This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.

Google Premier Partner | 6 minutes | Apr 12, 2022

This 2022 Instagram Feature Will Help You Declutter Your Feed

If you’re active on social media platforms, chances are that you spend some time of your day on one of the most popular social media apps, Instagram. This means you’ve mindlessly scrolled through countless posts that you care little about in your cluttered Instagram feed. This photo-sharing app’s upcoming feature is aimed at decluttering your feed and prioritising the accounts you care about more.


Social Media | 5 minutes | Jan 19, 2022

7 Reasons Why Google Ads is Great for Your Webshop

Google Ads can be a great tool for you to grow your webshop. Today, I’ll share with you 7 great reasons why Google Ads can is great for your business.

Keep in mind that Google Ads will get you there if you give it enough time to work. It typically takes time before your campaigns give you great results so try not to focus on the short term results too much.

Google Ads | 5 minutes | Jul 21, 2021

5 Simple Ways to Drive Engagement on Facebook

Wondering what’s the big secret to getting more engagement on Facebook? It can be tricky to figure out the intricacies of the “algorithm” and everything that goes into promoting your business on the world’s most popular social media platform. But it is very easy to get out of that tricky spot and learn how Facebook actually works. I’m going to list 5 tried and tested ways to get the engagement on your Facebook posts going. Let’s get straight to it.


Facebook Ads Facebook | 5 minutes | Jun 13, 2021

Facebook Ads: Know Your Margin [Quick Read]

Facebook is a great platform to push your products in the eCommerce market and find the right customers for your business. People believe that Facebook Ads can make them “rich.” Though that could be true, most people who succeed in their online ad campaigns have first worked on understanding the basics of Facebook Ads.

Facebook Ads | 5 minutes | May 23, 2021

Facebook Ads: Ideal Sales Funnel [Breakdown]

If you’ve been trying to find a way to scale your business through Facebook Ads, you’ve arrived at the right place. Today, we’re going to break down one of the most important tools of marketing for you - Sales Funnel.

Facebook Ads | 8 minutes | May 3, 2021

Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]

Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.

To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!

Google Ads | 9 minutes | Apr 18, 2021

6 Simple Google Ads Tips to Make More Money

Google Ads, formerly know as Google AdWords is a powerful tool for businesses looking to make more money. Google Ads can help you tap into specific markets, increase your sales conversion rates, and create leads. It's important to know how Google Ads work in order to get the most out of them for your business.

The 6 tips below will show you how you can use Google ads to increase your conversion rate and scale your business!

Google Ads | 5 minutes | Apr 5, 2021

How to Become a Google Ads Guru With Google Skillshop

Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!

Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.

Google Skillshop | 5 minutes | Mar 19, 2021

YouTube and Google Ads – key learnings for 2020

A new report from Cisco says that online video will be responsible for 80% of all internet traffic. YouTube is by far the most popular video-sharing site online with over one billion highly engaged users and over one billion display hours every day.

Your customers are definitely there – but succeeding with digital marketing on YouTube will take a lot of work. You need to create high-quality content and invest in testing and targeting to be successful. But it will be worth the effort.

Google Ads | 5 minutes | May 29, 2019

Pricing strategies for eCommerce and retail companies

Working in retail today is challenging, and it’s never been harder to understand what the consumers are looking for. According to a study conducted by the NRF (National Retail Federation) almost 90% of the customers in the US are spending their money on discount retailers such as outlets and dollar stores. The most successful retailers today are the ones that use advanced statistical data combined with their intuition, to price their products.

As a performance marketer, you’re probably not in charge of pricing, but you have insights and access to data that is key in picking the right strategy for your company.

eCommerce | 10 minutes | May 29, 2019

Does Google Ads Cannibalise On Organic Traffic?

A primary query that most clients pose is – “How much traffic will Google Ads thieve away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)

Is Google Ads, the Robin Hood to other organic channels or does it take away from them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several ecommerce accounts were put through Google’s Analytics grinder.
We will be expanding on the results in this document.

Bear in mind though, we are talking about accounts that have had more than one touchpoint.
So, if a client were to hypothetically, to punch in the URL to your portal and purchase some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re touching upon in this article.

The most common path taken by clients who utilize Google Analytics is that of paid search x2.
In layman speak, if John/Jane Doe were to click on a paid ad twice before making a purchase, it would account for 2.5% of the total sales, during that respective period.

The second most common path to conversion is that of a client approaching your business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad, and upon learning of your company’s existence, were to come back to said portal and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts for higher revenues.
By how much you ask?

3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of the fact that the client first found your business through a paid source.

Google Ads | 8 minutes | Jan 16, 2019

Google Skillshop & top 8 free online courses to grow with Ads and CRO!

Google Skillshop has many great courses but where should you start? Here are our top 8 courses for free online learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing. 

At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop. 

For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning.

Hope you find something interesting in the free online course below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ). 


1. How Ecommerce should set Google Ads targets


Link to the course: How Ecommerce should set targets in Google Ads and Google Shopping


Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy

This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy.  Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.

In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.

Get the free tools used and shared in the online course

- Google Sheet template for ecommerce economics, The ultimate tool for setting your ROAS Target in Google Ads

- Data studio, Dashboard for you to instant access and following your progress towards your targets.

- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.


Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning


 - Competence level: Full range from beginner to advanced level of experience.
 - Time: Full range from bite sized segments upto long courses with certification tests.
 - Format: Online - Combination of written, video and engaging quizzes.

Google Skillshop (former Academy for Ads)

Top course that we recommend for Google ads and Google Shopping on Skillshop:


2. Google Ads Search Certification, learn the basics for search and Shopping


Link to the course: Google Ads Search Certification, learn the basics for search and Shopping


Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.

Time: 9h Competence level: Beginner

3. Google Ads Fundamentals , get the best practice right


Link to the course: Google Ads Fundamentals , get the best practice right

Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.

Time: 3.7h Competence Level: Beginner

4. Google Shopping Certification, from feed to remarketing with Shopping


Link to the course:Google Shopping Certification, from feed to remarketing with Shopping



Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Time: 7.3h Competence Level: Beginner

After you have taken these four courses you have a great foundation and basic understanding. If you would like to dig deeper into more advanced features read this blog post about 3 most important audience lists in Google Ads or How to use re-marketing in Google Ads

Optimize performance

Optimization means using performance data to find what gets results and doing more of it.

5. Primer, learn quick and fast in your own pace


Take me to the course


Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android

Find Valuable Insights in Peoples Online searches

Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.

- Competence Level: Beginner
- Time Short

Cloud for Marketing, Google cloud

6. End2end DEMO on Youtube for using Big Query,


Take me to the course


In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.

Time: 72 min Competence level: Advanced

Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery


7. Google Data Studio and visualization of Big Query for Ecommerce


Take me to the course

Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.

Time: 35 min Competence level: Advanced


8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate


Take me to the full CRO course


Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

It's time to fix this!

Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.

In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions. 


Below you can go straight into a separate if you don't have time to take the full course


Why mobile is important

1. Importance of mobile 

What all stakeholders must know

2. Mobile Speed 

The basics around the hot topic

3. Modern Web Technology 

For CTOs and developers

4. The Mobile Experience 

Intro to conversion rate optimization



5. Qualitative research  

The most missed opportunity

6. Quantitative research 

For analytics teams and creatives

7. Value proposition 

How to design for behavior types

8. Clarity 

Shift from aesthetics to findability

9. Urgency and distraction 

Design that increases motivation

10. Reduce anxiety 

The three anxiety peaks in ecommerce

11. Prioritizing tests 

Be data driven in where to start testing

12. A/B tests 

What you need to know before testing

13. Tests in Google Optimize 

Time to set up tests!

14. Fix speed 

For the developers




Google Ads | 8 minutes | Dec 14, 2018