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6 Highly Effective Steps to a Successful Online Store

We get tons of requests to break down the steps to become a successful online shop so this week, we’ve put together a list of 6 steps for you to implement. Although there’s no set path to success, these steps would ensure that you have solid fundamentals as an online store. These steps are niche-neutral so you don’t have to worry about its relevance. Let’s get straight to it!

Google Ads | 6 minutes

7 Reasons Why Google Ads is Great for Your Webshop

Google Ads can be a great tool for you to grow your webshop. Today, I’ll share with you 7 great reasons why Google Ads can is great for your business.

Keep in mind that Google Ads will get you there if you give it enough time to work. It typically takes time before your campaigns give you great results so try not to focus on the short term results too much.

Google Ads | 5 minutes

6 Simple Google Ads Tips to Make More Money

Google Ads, formerly know as Google AdWords is a powerful tool for businesses looking to make more money. Google Ads can help you tap into specific markets, increase your sales conversion rates, and create leads. It's important to know how Google Ads work in order to get the most out of them for your business.

The 6 tips below will show you how you can use Google ads to increase your conversion rate and scale your business!

Google Ads | 5 minutes

5 Paid SEO Tools to Push Your Business to the Next Level

“I've tried a lot of things but my business just doesn’t seem to be going in the right direction.”

Sounds like you?

Don’t worry, you're not alone. We receive all sorts of queries and the above statement is the gist of 90% of them. This statement is highly likely to resonate with a lot of entrepreneurs and marketers reading this. 

Can you change this? Absolutely! Read more to learn how.

SEO | 7 minutes

7 FREE SEO Tools For Your Business in 2021

If you run an ecommerce business, you must be familiar with the term SEO. If not, you'll find this article incredibly helpful in ways that will open new doors for your business and help you take it to a whole new league. Let's start with getting to know what SEO really is and how it can benefit your business. Then, I'll share with you 7 free SEO tools that you can use to scale your business.

SEO | 5 minutes

5 Simple Ways to Drive Engagement on Facebook

Wondering what’s the big secret to getting more engagement on Facebook? It can be tricky to figure out the intricacies of the “algorithm” and everything that goes into promoting your business on the world’s most popular social media platform. But it is very easy to get out of that tricky spot and learn how Facebook actually works. I’m going to list 5 tried and tested ways to get the engagement on your Facebook posts going. Let’s get straight to it.

 

Facebook Ads | 5 minutes

Facebook Ads: Ideal Sales Funnel [Breakdown]

If you’ve been trying to find a way to scale your business through Facebook Ads, you’ve arrived at the right place. Today, we’re going to break down one of the most important tools of marketing for you - Sales Funnel.

Facebook Ads | 8 minutes

Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]

Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.

To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!

Google Ads | 9 minutes

7 eCommerce Trends to Grow Your Business in 2021

eCommerce is growing at a lightning pace and has become an important part of people’s daily lives with 22% of the world shopping online. In spite of the pandemic, we’ve seen a sharp rise in online businesses in 2020 which continues to grow with the increase in internet penetration and accessibility. Retail eCommerce is expected to reach $5 trillion by the end of 2021 and clearly, the future of eCommerce is bright.

In this era of eCommerce, it’s best to know what the latest trends are, especially if you have an online business. Here are 7 eCommerce trends that you can incorporate into your business and start growing your webshop.

E-commerce | 6 minutes

How to Become a Google Ads Guru With Google Skillshop

Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!

Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.

Google Skillshop | 5 minutes

How to increase Google Ads ROI with customer reviews from Trustpilot

In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many ecommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.

Google Ads | 5 minutes

Boost your E-Commerce Sale up to 60% by using Google Shopping Ads

If you have searched on Google for specific products you are likely to see shopping ads like these - 

E-commerce | 5 Min

Does Google Ads cannibalise on organic traffic ? A study with Google Analytics data for ecommerce

A primary query that most clients pose is – “How much traffic will Google Ads thieve away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)


Is Google Ads, the Robin Hood to other organic channels or does it take away from them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several ecommerce accounts were put through Google’s Analytics grinder.
We will be expanding on the results in this document.


Bear in mind though, we are talking about accounts that have had more than one touchpoint.
So, if a client were to hypothetically, to punch in the URL to your portal and purchase some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re touching upon in this article.


The most common path taken by clients who utilize Google Analytics is that of paid search x2.
In layman speak, if John/Jane Doe were to click on a paid ad twice before making a purchase, it would account for 2.5% of the total sales, during that respective period.


The second most common path to conversion is that of a client approaching your business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad, and upon learning of your company’s existence, were to come back to said portal and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts for higher revenues.
By how much you ask?


3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of the fact that the client first found your business through a paid source.

Google Ads | 8 Min

Why does Siri not understand me? AI and language comprehension

One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.

4 New Google ads Search Ad Position Metrics

Google Has Introduced 4 New Search Ad Position Metrics To Get The Most Out Of Average Position.

Google Ads | 12 Min

How to boost sales during sale season as an e-commerce and how to evaluate those results

Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?

E-commerce | 12 Min

What you should ask and prepare when launching a new agency collaboration

At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?

Biggest Challenges for Ecommerce companies selling their goods online with profit.

When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.

Let's have a look at the major obstacles.

E-commerce | 15 Min

How AI solutions are changing the landscape of marketing for e-commerce companies

Artificial intelligence is no longer a thing of the future. It surrounds us in almost every concievable way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.

Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.

E-commerce | 6 Min

Should you adopt seasonal bidding strategy to increase profit and revenue for e-commerce?

This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.

1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.

E-commerce | 9 Min

What is Attribution modelling and why is it important for your e-commerce?

In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.

What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place:

Google Ads | 13 Min

How to grow your revenue in e-commerce by considering Customer Lifetime Value

What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.

Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.

E-commerce | 7 Min

How to choose the best SEM/Google Ads advertising agency for your E-commerce

How do you choose the right paid advertising agency in the sea of abundance? Key points to look at whether you are an advertising specialist or CMO. Choose right - and profit!

Paid search management is a great component of your marketing because it drives new customers to your business without them knowing about the goods and services you offer pre-hand.

E-commerce | 12 Min

Facebook Ads: Know Your Margin [Quick Read]

Facebook is a great platform to push your products in the eCommerce market and find the right customers for your business. People believe that Facebook Ads can make them “rich.” Though that could be true, most people who succeed in their online ad campaigns have worked on understanding the basics of Facebook Ads first.

Facebook Ads | 5 minutes

How to select the best price model for your digital agency in 2020

Almost all digital agencies are using one out of three price models, but which one is best suited for your business? In this post, we revise the most common options and help you decide which way to go - or not.

Ecommerce trends for digital marketing in 2020

The ecommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and ecommerce in 2020!

Take great care of your customers or face extinction

The absolute best companies online are the ones that take excellent care of their customers!

Benefits of digital marketing for an E commerce business

While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.

Google Ads | 10 Min