
Get monthly notifications
Why NOT to "Boost" on Facebook
Yes. The infamous "Boost" button.
For those of you who have posted something on a Facebook business page, you know exactly what I am talking about.
For those of you who do not know of this Boost button I speak of, take a look at the screenshot below.
Facebook suggests to click the boost button so that you can "reach more people."
"Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested," explains Facebook.
The unfortunate reality is that although more people may see a particular post as a result of boosting it, you are extremely limited to actually reaching the people you want. This is largely due to Facebook capping your targeting abilities when going through the Boost route.
What do I mean? And what is the alternative route?
Well, to understand just how limited you are with boosting, you have to understand how much more you can do with the alternative: Running ads from Business Manager.
Business Manager is the platform Facebook created for advertisers and marketers to create much more targeted, powerful and in-depth advertisements.
Boosting Vs. Running ads from Business Manager
Without going into too much depth, let me provide an example to illustrate the differences:
Let's say that a local legal practice wants to get about ten more patients per month by running a "free legal advice" advertisement.
The goal would be to have people who need legal services to click on this ad and have them fill out a form with their name, phone number, and email address.
Now, running this ad by clicking the Boost button will only allow you to optimise for engagement.
Translation: It means that Facebook will only show this particular ad to people who are likely to engage with the ad.
Now, what is Facebook's definition of engagement?
Great question. Engagement is defined by Facebook as "...post engagements [comments, shares, reactions], Page likes, event responses or offer claims."
So you may be thinking, "okay, so what's your point?"
Well, as we explained in the scenario above, the goal of the legal advertisement was to capture someone's information, NOT to have them engage (like, comment, share, etc.) with the post.
So basically you would be spending your money on people who are unqualified to see your post.
Now, alternatively, using Business Manager to run ads allows you to select the option to optimize for generating leads (have people fill out a form with their name, email & phone number).
Exactly what we need.
Basically, it will only show your ad to people who would be most likely to fill out your form. More qualified audience.
So, although this may seem insignificant, in reality, it is the difference between spending $1,000 and getting no one to actually come into the dental practice; versus, spending $100 and getting ten new patients into the practice...
Does that make things a bit clearer?
If it does not, don't worry! just book a meeting with us and we can explain it in detail.
Thanks for reading.
If you have any questions or comments about this article, please contact us here
If you found this article useful share it with someone you know.
Articles by Johan V Lidner
How to Set Up an Instagram Shop
With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.
Featured Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
Similar Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
How to Set Up an Instagram Shop
With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.
Optimize Your Stock Levels and Grow Sales Online
The global race for businesses to meet client demand is what propels enterprises all around the world. As more enterprises enter the market, the total supply and demand network grows more complicated and crowded. This calls for businesses to keep a regular check on their stocks to keep their operations running smoothly.
The back-and-forth movement of raw materials entering, processing, and distributing the final product to end-users requires a high level of teamwork, precision, and quality that meets or exceeds consumer expectations. This brings up an essential aspect of supply chain management and stock optimization that businesses must understand well. In this article, we'll talk about how you can grow your sales online by optimizing your stocks the right way, let's get going.
Privacy, GDPR and Schrems II for Marketers
In this article, we would like to share with you the key information within privacy for marketers, share sources for further investigation and give you a simple tool that you can use to guide your team on the next steps.
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
3 Marketing Budget Mistakes You Must Avoid [eCommerce]
We interact with tons of eCommerce businesses to help them with their journey. 8 out of 10 times, brands that struggle to keep their budget in check have made one (or more) of the three mistakes that we’re going to discuss in this article. You will also learn how to avoid these mistakes. We've also included a highly effective approach for your business as a bonus! Ready? Let’s get into it.
How to Make Your eCommerce Brand Memorable For Your Customers
One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.