The Full Funnel Approach and Pinterest
Today, we're going to delve into the significance of working with a full-funnel strategy and understanding why a comprehensive media mix is crucial. We'll also explore an example of how this approach and including Pinterest in the media mix led to a significant decrease in the cost of sales for Houdini.
Featured Articles
Master Text Overlays: Boost Ad Engagement
In recent years, capturing the attention of your target audience has become more challenging than ever. Businesses and marketers are constantly on the lookout for innovative ways to stand out in the crowded advertising landscape.
One effective technique to draw attention to your ad's message is through the use of text overlays on image and video ads. In this blog, we will explore the best practices for incorporating text overlays, ensuring your message is impactful without compromising the visual appeal of your ads.
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Exploring the Future of TikTok: Insights from the 2024 Trend Report
Introduction
I'm excited to delve into TikTok's comprehensive "What's Next 2024 Trend Report." This report is a treasure trove for anyone in digital marketing, offering deep insights into the future of content, storytelling, and consumer engagement on TikTok.
E-Commerce Excellence: Meta's Advantage+ Shopping Campaigns Redefined
Welcome to the dynamic world of e-commerce, where Meta's Advantage+ shopping is reshaping how businesses connect with customers. In this blog post, we'll explore the key features of this innovative tool.
Introducing TikTok Shop
Today, I bring to your attention a revolutionary update from TikTok, a platform where over 150 million Americans seek daily doses of inspiration and entertainment. With a plethora of trends, fashion hacks, beauty nuggets, and a smattering of recipes, TikTok has emerged as a modern-day oracle for curious minds. The excitement in the air thickens as we unveil TikTok Shop to the US, an avant-garde conduit for folks to spot and snag their adored items seamlessly.
The Full Funnel Approach and Pinterest
Today, we're going to delve into the significance of working with a full-funnel strategy and understanding why a comprehensive media mix is crucial. We'll also explore an example of how this approach and including Pinterest in the media mix led to a significant decrease in the cost of sales for Houdini.
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Why You Should Get Started with TikTok Ads Today?
Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!
And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable!
TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.
Create Successful Holiday Ads on Facebook & Instagram
Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!
It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads!
Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round.
Peak Season 2022
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
TikTok Statistics – June 2022
Spoiler Alert: this will be a text and data-heavy blog post!
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
TikTok Ads: Key to Your Online Business Growth [Best Practices]
68% of TikTok users looked up a product or brand seen on the platform, and 57% of users said that TikTok inspired them to shop, even when they didn’t plan to shop. This clearly shows the opportunity for brands on TikTok. But where do you start? This article will help you answer that question.
This 2022 Instagram Feature Will Help You Declutter Your Feed
If you’re active on social media platforms, chances are that you spend some time of your day on one of the most popular social media apps, Instagram. This means you’ve mindlessly scrolled through countless posts that you care little about in your cluttered Instagram feed. This photo-sharing app’s upcoming feature is aimed at decluttering your feed and prioritising the accounts you care about more.
TRENDING: Unlock Your Brand's Organic Reach on TikTok
TikTok is the latest rage of our digital generation which has successfully found a steady increase in the number of TikTokers annually. With countless viral videos to hashtags, TikTok remains a trendsetter in the social media world which makes it a great place for an online business to push its brand and reach a tremendously wide audience organically.
So let’s get into the nitty-gritty of it and talk about what TikTok is and how you can utilise it for your online business.
5 Facts About India’s eCommerce Market
We all know that India is a densely populated country, 1.39 billion to be precise, known for its monuments, rich culture and oh, so spicy food. But this article isn’t about that kind of special.
Today, we’ll state 5 facts you didn’t know that makes India’s eCommerce market special for your business - unless you’ve already read our case study on Indian eCommerce.
Don't worry if you haven't, by the end of this article you will have a reason to grab it for free! Let’s jump straight in.
7 Reasons Why Google Ads is Great for Your Webshop
Google Ads can be a great tool for you to grow your webshop. Today, I’ll share with you 7 great reasons why Google Ads can is great for your business.
Keep in mind that Google Ads will get you there if you give it enough time to work. It typically takes time before your campaigns give you great results so try not to focus on the short term results too much.
5 Simple Ways to Drive Engagement on Facebook
Wondering what’s the big secret to getting more engagement on Facebook? It can be tricky to figure out the intricacies of the “algorithm” and everything that goes into promoting your business on the world’s most popular social media platform. But it is very easy to get out of that tricky spot and learn how Facebook actually works. I’m going to list 5 tried and tested ways to get the engagement on your Facebook posts going. Let’s get straight to it.
Facebook Ads: Know Your Margin [Quick Read]
Facebook is a great platform to push your products in the eCommerce market and find the right customers for your business. People believe that Facebook Ads can make them “rich.” Though that could be true, most people who succeed in their online ad campaigns have first worked on understanding the basics of Facebook Ads.
Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]
Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.
To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!
6 Simple Google Ads Tips to Make More Money
Google Ads, formerly know as Google AdWords is a powerful tool for businesses looking to make more money. Google Ads can help you tap into specific markets, increase your sales conversion rates, and create leads. It's important to know how Google Ads work in order to get the most out of them for your business.
The 6 tips below will show you how you can use Google ads to increase your conversion rate and scale your business!
How to Become a Google Ads Guru With Google Skillshop
Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!
Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.
YouTube and Google Ads – key learnings for 2020
A new report from Cisco says that online video will be responsible for 80% of all internet traffic. YouTube is by far the most popular video-sharing site online with over one billion highly engaged users and over one billion display hours every day.
Your customers are definitely there – but succeeding with digital marketing on YouTube will take a lot of work. You need to create high-quality content and invest in testing and targeting to be successful. But it will be worth the effort.
3 offers that will create more ROI for your e-commerce
Special offers is majorly effective in terms of creating more ROI for an e-commerce or retail company. You have a sea of opportunities here, so in this post, we’ll try to guide you which way to go and show you what offers can be most effective for your business.
The holy grail of online advertising- Always make sure your offers are visible in Google Ads and Google Shopping.
Pricing strategies for eCommerce and retail companies
Working in retail today is challenging, and it’s never been harder to understand what the consumers are looking for. According to a study conducted by the NRF (National Retail Federation) almost 90% of the customers in the US are spending their money on discount retailers such as outlets and dollar stores. The most successful retailers today are the ones that use advanced statistical data combined with their intuition, to price their products.
As a performance marketer, you’re probably not in charge of pricing, but you have insights and access to data that is key in picking the right strategy for your company.
4 Pricing Strategies Every eCommerce Business Need to Work With
No matter what line of business you’re in, competition is continuously growing more intense. Something that can prove to be quite troublesome for e-commerce is the pricing of your products. If the price is too high there’s a possibility your customers leave, and if the price is too low your profit margins can be brought down. It’s therefore important to consider different pricing tactics, how to handle your competition and continuously work to increase profit margins. To understand if pricing or management of your Google Ads channel will have the highest impact on your growth download our free benchmark study of +500 million Ads.
Google Skillshop & top 8 free online courses to grow with Ads and CRO!
Google Skillshop has many great courses but where should you start? Here are our top 8 courses for free online learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing.
At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop.
For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning.
Hope you find something interesting in the free online course below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ).
1. How Ecommerce should set Google Ads targets
Link to the course: How Ecommerce should set targets in Google Ads and Google Shopping
Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy
This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy. Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.
In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.
Get the free tools used and shared in the online course
- Google Sheet template for ecommerce economics, The ultimate tool for setting your ROAS Target in Google Ads
- Data studio, Dashboard for you to instant access and following your progress towards your targets.
- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.
Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning
- Competence level: Full range from beginner to advanced level of experience.
- Time: Full range from bite sized segments upto long courses with certification tests.
- Format: Online - Combination of written, video and engaging quizzes.
Google Skillshop (former Academy for Ads)
Top course that we recommend for Google ads and Google Shopping on Skillshop:
2. Google Ads Search Certification, learn the basics for search and Shopping
Link to the course: Google Ads Search Certification, learn the basics for search and Shopping
Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.
Time: 9h Competence level: Beginner
3. Google Ads Fundamentals , get the best practice right
Link to the course: Google Ads Fundamentals , get the best practice right
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Time: 3.7h Competence Level: Beginner
4. Google Shopping Certification, from feed to remarketing with Shopping
Link to the course:Google Shopping Certification, from feed to remarketing with Shopping
Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Time: 7.3h Competence Level: Beginner
After you have taken these four courses you have a great foundation and basic understanding. If you would like to dig deeper into more advanced features read this blog post about 3 most important audience lists in Google Ads or How to use re-marketing in Google Ads
Optimize performance
Optimization means using performance data to find what gets results and doing more of it.
5. Primer, learn quick and fast in your own pace
Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android
Find Valuable Insights in Peoples Online searches
Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.
- Competence Level: Beginner
- Time Short
Cloud for Marketing, Google cloud
6. End2end DEMO on Youtube for using Big Query,
In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.
Time: 72 min Competence level: Advanced
Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery
7. Google Data Studio and visualization of Big Query for Ecommerce
Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.
Time: 35 min Competence level: Advanced
8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate
Take me to the full CRO course
Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.
It's time to fix this!
Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.
In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions.
Below you can go straight into a separate if you don't have time to take the full course
Why mobile is important
What all stakeholders must know
The basics around the hot topic
For CTOs and developers
Intro to conversion rate optimization
HOW TO FIX MOBILE
The most missed opportunity
For analytics teams and creatives
How to design for behavior types
Shift from aesthetics to findability
Design that increases motivation
The three anxiety peaks in ecommerce
Be data driven in where to start testing
What you need to know before testing