

Get monthly notifications
Criteo or Google Ads? How to use remarketing smart
Google Ads and Criteo are the most common tools to use for re-marketing. Re-marketing is when you create personalized ads for people that have previously visited the advertiser’s website. Both are advanced re-marketing tools, suitable for companies of all sizes. So how will you decide on which one to invest your time in?
The process of remarketing
Both Criteo and Google Ads work with e-commerce companies to help them personalize their online display advertisements to consumers who have visited the company’s website before. In short, the art of re-marketing. This service allows companies to follow up visitors who have left a website without completing a purchase, and this is done by personalized banners with the sole purpose of driving the customers back to the website. Some of the many upsides to re-marketing are that you can get improved ROI, as well as reduced cost per impression and better conversion rates.
Learn how to master remarketing in Google Ads: How to use remarketing in Google Ads.
Some differences between Criteo and Google Ads
Google Ads
Details:
- Pricing: Free setup. No minimum spend required. Charges on CPM, CPC, or CPA
- Services: Standard, Dynamic, Mobile Apps, Search Ads, Video, and email list remarketing
- Network: Google Display Network, YouTube, Mobile Apps
Google Ads are leading in countries like the United States and Russia. There are various options available for how and where you can advertise. The tools provided are trustworthy and the data is vast. Another positive aspect of working with Google is that you always have access to a 24/7 support service. Google Ads has a flexible pricing plan where their clients set their own budgets and only pay when customers click on their ads.
However, it can be a bit overwhelming working in Google Ads, with many connected accounts and a lot of different tools and data that can be quite time-consuming. With this benchmark study of +500 million Google Ads Impressions you can check if your accounts are up to standard.
Criteo
Details:
- Pricing: Charges on CPC
- Services: Dynamic, Email, Facebook, Instagram, Mobile App Re-targeting
- Network: Google, Facebook, Instagram, individual publishers, etc
Criteo is the leading tool in around 130 countries. It provides wide coverage and allows you to promote multiple titles simultaneously. You can reach out to your customers on various devices with their cross-device advertising solution that covers desktop, mobile sites, and social media. Criteo uses quote-based SMB and enterprise pricing to their clients.
Criteo is an excellent medium as well, except that some formats aren’t optimized for companies with large budgets, so it’s not very suitable for small businesses.
Leading areas for Criteo vs Google Ads
Which option is the best for my business?
Both Google Ads and Criteo are powerful tools, developed to increase ROI, and it’s possible to incorporate both services if you like. Another option could be using Google Ads for search and video campaigns, and Criteo for dynamic re-marketing.
But which of these two solutions will have the greatest impact on ROI? In Criteo you will receive a great number of leads and it is consistently performing. With Google Ads, you will increase your online presence substantially while getting a close understanding of your customers.
Schedule a call with one of our experts on remarketing to get the latest insights.
Featured Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
Similar Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
How to Set Up an Instagram Shop
With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.
Optimize Your Stock Levels and Grow Sales Online
The global race for businesses to meet client demand is what propels enterprises all around the world. As more enterprises enter the market, the total supply and demand network grows more complicated and crowded. This calls for businesses to keep a regular check on their stocks to keep their operations running smoothly.
The back-and-forth movement of raw materials entering, processing, and distributing the final product to end-users requires a high level of teamwork, precision, and quality that meets or exceeds consumer expectations. This brings up an essential aspect of supply chain management and stock optimization that businesses must understand well. In this article, we'll talk about how you can grow your sales online by optimizing your stocks the right way, let's get going.
Privacy, GDPR and Schrems II for Marketers
In this article, we would like to share with you the key information within privacy for marketers, share sources for further investigation and give you a simple tool that you can use to guide your team on the next steps.
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
3 Marketing Budget Mistakes You Must Avoid [eCommerce]
We interact with tons of eCommerce businesses to help them with their journey. 8 out of 10 times, brands that struggle to keep their budget in check have made one (or more) of the three mistakes that we’re going to discuss in this article. You will also learn how to avoid these mistakes. We've also included a highly effective approach for your business as a bonus! Ready? Let’s get into it.
How to Make Your eCommerce Brand Memorable For Your Customers
One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.