INTRODUCTION

We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too. 

We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.

Spoiler Alert: this will be a text and data-heavy blog post!

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.

With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.

If you’re active on social media platforms, chances are that you spend some time of your day on one of the most popular social media apps, Instagram. This means you’ve mindlessly scrolled through countless posts that you care little about in your cluttered Instagram feed. This photo-sharing app’s upcoming feature is aimed at decluttering your feed and prioritising the accounts you care about more.