Spoiler Alert: this will be a text and data-heavy blog post!

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.

Need inspiration on launching your TikTok strategy? Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available – some data is directly from our TikTok contacts).

1. Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.
2. Total App Downloads – The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. In January 2021, TikTok had 62 million downloads. In Q1 of 2020, the app had 315 million downloads, which is the best quarter for any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020, TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).
3. For example, in the United States – TikTok now has over 138 million active users in the U.S - WOW.
4. Average Minutes Per User – TikTok users love the app. They spend an average of 52 minutes per day on the platform. A new study has shown younger people ages four to fifteen spend an average of 90 minutes per day on the app.
5. Opens – A user opens the TikTok app 8 times per day.
6. Creation – 83% of TikTok users have posted a video.
7. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Gen Z will make it the largest generation of all.
8. Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).
9. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
10. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (its TikTok clone), has had 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.
11. $500 – the amount TikTok is reportedly paying influencers to join the app and start creating content. It’s working well though. The platform is growing like crazy.
12. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).
13. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.
14. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).
15. A top trending song is typically a top trending song on Spotify, as well. Illustrates the true influence of the platform.
16. The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).
17. TikTok had 104 million downloads just last month (an increase of 46% from the year-ago period).
18. Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). So start using TikTok now! They recently started nightly programming which is undoubtedly training Gen Z to tune in at certain times a la appointment TV viewing of days past. The engagement has increased dramatically over the past few months. The New York Times reports that TikTok usage has been skyrocketing since Coronavirus began.
19. TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to solidify its relationships with influencers further. TikTok has many competitors, large and small (Facebook’s Reels, YouTube’s Shorts, former Vine creator’s Byte, and Triller, among others). This fund should prove to be very effective for the platform.
20. Forbes put out a report on the highest-earning TikTok stars. Addison Rae comes in at number one making $5 Million, Charli D’Amelio is number two at $4 Million, and her sister Dixie is number three at $2.9 Million.
21. TikTok Top 100 Influencers – this list shows the top 100 most-followed TikTok accounts.
22. There are six creators who have at least 50 million followers: Charlie D’Amelio, Addison Rae, Zach King, Spencer X, Loren Gray, and Bella Poarch
23. TikTok released the Top 100 of 2020
24. TikTok just increased the max video length from 3 minutes to 10 minutes (it was originally 1 minute)
25. TikTok screen time per user is crushing its competitors – it’s currently at 26 hours per month.

Here’s a quick rundown of some marketing and advertising-related statistics:

1. Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)
2. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)
3. Advertising campaigns start at just $50/day now with no long-term commitment (contact us today if you want to launch a TikTok advertising campaign!)
4. TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
5. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)
6. TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)
7. Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)
8. TikTok is working on a new augmented reality ad format that should be available soon (Digiday, 2020)
9. Self-serve ads are now available! It’s a unique platform though, so we recommend working with an expert agency if you want to launch there (contact us if so!).
10. TikTok is now offering ad credits for new brands advertising on the platform. There is a $300 ad credit and a $2000 ad credit. Contact us if you want these applied to your account!

Some other quick hits:

• You watch TikToks, you fast forward through Stories
• Bytedance is testing cloud gaming
• TikTok creators will soon sell merch within the app
  
  

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