Boost your E-Commerce Sale up to 60% by using Google Shopping Ads

If you have searched on Google for specific product you are very likely to have seen shopping ads like

E-commerce | 5 Min

How to boost sales during sale season as an e-commerce and how to evaluate those results

Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?

E-commerce | 12 Min

Should you adopt seasonal bidding strategy to increase profit and revenue for e-commerce?

This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.

1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.

E-commerce | 9 Min

How to grow your revenue in e-commerce by considering Customer Lifetime Value

What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.

Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.

E-commerce | 7 Min