

Get monthly notifications
Boost your E-Commerce Sale up to 60% by using Google Shopping Ads
If you have searched on Google for specific products you are likely to see shopping ads like these -
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses. Google's updates dramatically altered the paid marketing landscape, and over time transformed Google Shopping from an optional sales tactic into a must-have ad format for eCommerce businesses worldwide.
Google Shopping Ads are far more effective than Google Text Ads
*Extensive research has been done internally by Keywordio showing a 30% higher return from Shopping vs Text Ads.
In Q1 of 2018, 60% of search ad clicks were on Google Shopping Ads, showing a clear preference over text-based ads.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results!
Google Shopping is powered by two platforms:
- Google Merchant Center: where your product feed lives and contains details of your products organized in a format Google prefers.
- Google Ads: where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
With Google Shopping Ads, the customer can see relevant information within the ad. This means they are already a little familiar with your product when they arrive on your website.
The ads consist of all the important details-
- Product image
- Name
- Price
- Brand name
This is how Keywordio grows successful ecommerce businesses via Google Ads and Google shopping. The numbers will astound you.
If you enjoyed that clip, you can watch the entire webinar here.
Shoppers who don't recognize your brand name are still likely to click your ad based on the image and price.
The combination of Improved CTR (click-through rate) and a lower CPC (cost-per-click) means that your return-on-investment will improve.
Our experience has seen reduced cost-per-sale to almost half in some instances. Think how that could affect your business? You could spend half as much on your campaigns, or perhaps generate twice the sales! Our advertisers reported their ROI has improved by up to 60% as a direct result of their Google Shopping campaigns.
Featured Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
Similar Articles
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
How to Set Up an Instagram Shop
With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.
Optimize Your Stock Levels and Grow Sales Online
The global race for businesses to meet client demand is what propels enterprises all around the world. As more enterprises enter the market, the total supply and demand network grows more complicated and crowded. This calls for businesses to keep a regular check on their stocks to keep their operations running smoothly.
The back-and-forth movement of raw materials entering, processing, and distributing the final product to end-users requires a high level of teamwork, precision, and quality that meets or exceeds consumer expectations. This brings up an essential aspect of supply chain management and stock optimization that businesses must understand well. In this article, we'll talk about how you can grow your sales online by optimizing your stocks the right way, let's get going.
Privacy, GDPR and Schrems II for Marketers
In this article, we would like to share with you the key information within privacy for marketers, share sources for further investigation and give you a simple tool that you can use to guide your team on the next steps.
Drive Your Growth With Keywordio - Now a Google Premier Partner!
It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?
This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.
A Budget-Friendly Approach to Online Ads for eCommerce Businesses
We’re living in an era where everything we know is transforming at an exponential rate. The horizon of eCommerce is stretching, bringing everyone to an equal playing field. This is resulting in a lot of global and local eCommerce brands stepping up with innovative ideas that are shaping the world as we know it. However, this buzz in the market has caused the marketing costs to rise across all major marketing channels making it difficult for businesses with a small budget to lose hope.
But don’t worry, Keywordio commends your efforts and is thrilled to share with you a budget-friendly approach to online ads. This will help you manage your marketing budget and scale your business despite it being a time when the marketing cost is at an all-time high.
3 Marketing Budget Mistakes You Must Avoid [eCommerce]
We interact with tons of eCommerce businesses to help them with their journey. 8 out of 10 times, brands that struggle to keep their budget in check have made one (or more) of the three mistakes that we’re going to discuss in this article. You will also learn how to avoid these mistakes. We've also included a highly effective approach for your business as a bonus! Ready? Let’s get into it.
How to Make Your eCommerce Brand Memorable For Your Customers
One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.