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If you have searched on Google for specific product you are very likely to have seen shopping ads like
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses. Google's updates dramatically altered the paid marketing landscape, and over time transformed Google Shopping from an optional sales tactic into a must-have ad format for eCommerce businesses worldwide.
Google Shopping Ads are far more effective than Google Text Ads. In Q1 of 2018, 60% of search ad clicks were on Google Shopping Ads, showing a clear preference over text-based ads.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results!
Google Shopping is powered by two platforms:
- Google Merchant Center: where your product feed lives. details of your products organized in a format Google likes.
- Google Ads: where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
With Google Shopping Ads, the customer can see enough information within the ad that they're already a little familiar with your product when they arrive at your website. The ads consist of your product image and name, price and your brand name. Shoppers who don't recognize your brand name are still likely to click your ad based on the image and price.
The combination of Improved CTR and lower CPC means that your return-on-investment will improve.
Our experience has seen reduced cost-per-sale to almost half in some instances. Think how that could affect your business? You could spend half as much on your campaigns, or perhaps generate twice the sales! Our advertisers reported their ROI has improved by up to 60% as a direct result of their Google Shopping campaigns.
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