Anup Pathak

Feb 08, 2019 03:24:20 PM

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Boost your E-Commerce Sale up to 60% by using Google Shopping Ads

E-commerce | 5 Min

If you have searched on Google for specific products you are likely to see shopping ads like these - 

Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses. Google's updates dramatically altered the paid marketing landscape, and over time transformed Google Shopping from an optional sales tactic into a must-have ad format for eCommerce businesses worldwide.

Google Shopping Ads are far more effective than Google Text Ads

*Extensive research has been done internally by Keywordio showing a 30% higher return from Shopping vs Text Ads.

In Q1 of 2018, 60% of search ad clicks were on Google Shopping Ads, showing a clear preference over text-based ads.

Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results!

Google Shopping is powered by two platforms:

• Google Merchant Center: where your product feed lives and contains details of your products organized in a format Google prefers.
• Google Ads: where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.

With Google Shopping Ads, the customer can see relevant information within the ad. This means they are already a little familiar with your product when they arrive on your website.

The ads consist of all the important details-

• Product image
• Name
• Price 
• Brand name

This is how Keywordio grows successful ecommerce businesses via Google Ads and Google shopping. The numbers will astound you.

If you enjoyed that clip, you can watch the entire webinar here.

Shoppers who don't recognize your brand name are still likely to click your ad based on the image and price.

The combination of Improved CTR (click-through rate) and a lower CPC (cost-per-click)  means that your return-on-investment will improve.

Our experience has seen reduced cost-per-sale to almost half in some instances. Think how that could affect your business? You could spend half as much on your campaigns, or perhaps generate twice the sales! Our advertisers reported their ROI has improved by up to 60% as a direct result of their Google Shopping campaigns.

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COVID-19 Safety Guidelines

All people who've come and gone have seen some sort of germ infestation take over their generation. So whether it's the bubonic plague or cholera; Corona is making the rounds this time.

And while we don't have control of what is happening externally, we do have control of how we can manage things internally. 

Here's a guide on how to keep your immunity up this season!

Build your immunity!

 

Drink a lot of lemon and water as Vitamin C is extremely effective in fighting off germs. And viruses cannot survive in an environment high in Vitamin C. 

Eat a lot of fruits and vegetable. Rinse the skins nicely and enjoy nutritious meals. As a good rule of thumb, the more colorful the fruit or veggies, more are the nutrients.

Lemon, honey, ginger and a pinch of turmeric in it, make an excellent immunity boosting beverage. Drink up!

 

 

Soak up the Sun!☀️

 

The World Health Organisation suggests 5-15 minutes of casual sun exposure a few times a week. And this is more than sufficient to keep Vitamin D levels topped up!

This one small action plays a crucial role in immunity and can help protect against a list of ailments like asthma, depression, heart disease and cancer.

Be like these puppers and get your daily dose of natural booster!🐶

Take steps to protect yourself

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