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Boost your E-Commerce Sale up to 60% by using Google Shopping Ads
If you have searched on Google for specific products you are likely to see shopping ads like these -
Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses. Google's updates dramatically altered the paid marketing landscape, and over time transformed Google Shopping from an optional sales tactic into a must-have ad format for eCommerce businesses worldwide.
Google Shopping Ads are far more effective than Google Text Ads
*Extensive research has been done internally by Keywordio showing a 30% higher return from Shopping vs Text Ads.
In Q1 of 2018, 60% of search ad clicks were on Google Shopping Ads, showing a clear preference over text-based ads.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results!
Google Shopping is powered by two platforms:
- Google Merchant Center: where your product feed lives and contains details of your products organized in a format Google prefers.
- Google Ads: where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
With Google Shopping Ads, the customer can see relevant information within the ad. This means they are already a little familiar with your product when they arrive on your website.
The ads consist of all the important details-
- Product image
- Name
- Price
- Brand name
This is how Keywordio grows successful ecommerce businesses via Google Ads and Google shopping. The numbers will astound you.
If you enjoyed that clip, you can watch the entire webinar here.
Shoppers who don't recognize your brand name are still likely to click your ad based on the image and price.
The combination of Improved CTR (click-through rate) and a lower CPC (cost-per-click) means that your return-on-investment will improve.
Our experience has seen reduced cost-per-sale to almost half in some instances. Think how that could affect your business? You could spend half as much on your campaigns, or perhaps generate twice the sales! Our advertisers reported their ROI has improved by up to 60% as a direct result of their Google Shopping campaigns.
Featured Articles
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
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Take Your TikTok Ads to the Next Level
To look into the future, let us peep into the past once. TikTok earlier was loaded with content focused on dancing and lip-syncing videos inclined more towards an uprising for polished platforms and enabling easy access and non-positionality of content consisting of short videos largely.
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
All About TikTok SEO 2023
INTRODUCTION
We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too.
Why You Should Get Started with TikTok Ads Today?
Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!
And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable!
TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.
Create Successful Holiday Ads on Facebook & Instagram
Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!
It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads!
Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round.
Peak Season 2022
How to Solve Privacy for Marketers & eCommerce?
The privacy-first approach is now the eligibility for a business to sustain itself in the current cutthroat competition. It is believably impractical to process a transaction without publicizing your personal information!
So, let us look for a solution and learn how to solve privacy for marketers & eCommerce in this blog.
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
TikTok Statistics – June 2022
Spoiler Alert: this will be a text and data-heavy blog post!
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.