How to increase Google Ads ROI with customer reviews

In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many eCommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.

Google Ads | 17 Min

Do Google Ads cannibalize organic traffic - A study with Google Analyticsdata for e-Commerce stores

A primary query that most clients pose is – “how much traffic will Google Ads thieve
away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)
Is Google Ads, the Robin Hood to other organic channels or does it take away from
them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several e-
Commerce accounts were put through Google’s Analytics grinder.
The resulting outcomes are what we will expound upon in the following document.
Bear in mind though, we are talking about accounts that have had more than one
touchpoint.
So, if a client were to hypothetically, punch in the URL to your portal and purchase
some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re
touching upon in this article.
The most common path taken by clients who utilize Google Analytics is that of paid
search x2.
In lame speak, if John/Jane Doe were to click on a paid ad twice before making a
purchase, it would account for 2.5% of the total sales, during that respective period.
The second most common path to conversion is that of a client approaching your
business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad,
and upon learning of your company’s existence, were to come back to said portal
and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts
for higher revenues.
By how much you ask?
3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of
the fact that the client first found your business through a paid source.

Google Ads | 8 Min

4 New Google ads Search Ad Position Metrics

Google Has Introduced 4 New Search Ad Position Metrics To Get The Most Out Of Average Position.

Google Ads | 12 Min

Top 5 free online course for Google ads and Ecommerce with new Google Skillshop

Here is our top 5 sources for continuous learning within Digital Marketing and Google ads. Youtube, Blog, Online, Apps or pod.

At Keywordio we work really hard to learn fast and share our insights. Digital marketing and Google ads is a fast pace environment and you can always learn something new that’s why we combine webinars, events and written content to share insights the way that suits your taste. For myself, I have set the morning routine to start every day reading one article and on Fridays I have blocked 2h in my schedule for deep learning. This is one of my favorite moments in the week where I can deep dive into a subject, run an interesting tutorial and reflect on how to apply that it in our current projects.

Google Ads | 16 Min