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Here are our top 8 sources for continuous learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing.
At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop. Digital marketing and Google Ads is a fast pace environment and you can always learn something new that’s why we combine webinars, events and written content to share insights the way that suits your taste.
For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning. This is one of my favorite moments in the week where I can deep dive into a subject, run an interesting tutorial and reflect on how to apply that into our current projects.
Hope you find something interesting in the list below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ).
1. How Ecommerce should set Google Ads targets
Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy
This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy. Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.
In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.
Get the free tools used and shared in the online course
- Google Sheet, Ecommerce economics - transfer your business Goals into your Google Ads strategy with benchmark data.
- Data studio, Dashboard for you to instant access and following your progress towards your targets.
- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.
Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning
- Competence level: Full range from beginner to advanced level of experience.
- Time: Full range from bite sized segments upto long courses with certification tests.
- Format: Online - Combination of written, video and engaging quizzes.
Google Skillshop (former Academy for Ads)
Top course that we recommend for Google ads and Google Shopping on Skillshop:
2. Google Ads Search Certification, learn the basics for search and Shopping
Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.
Time: 9h Competence level: Beginner
3. Google Ads Fundamentals , get the best practice right
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Time: 3.7h Competence Level: Beginner
4. Google Shopping Certification, from feed to remarketing with Shopping
Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Time: 7.3h Competence Level: Beginner
Optimize performance 
Optimization means using performance data to find what gets results and doing more of it.
5. Primer, learn quick and fast in your own pace
Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android
Find Valuable Insights in Peoples Online searches
Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.
- Competence Level: Beginner
- Time Short
Cloud for Marketing, Google cloud
6. End2end DEMO on Youtube for using Big Query,
In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.
Time: 72 min Competence level: Advanced
Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery
7. Google Data Studio and visualization of Big Query for Ecommerce
Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.
Time: 35 min Competence level: Advanced
8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate
Take me to the full CRO course
Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.
It's time to fix this!
Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.
In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions.
Below you can go straight into a separate if you dont have time to take the full course
Why mobile is important
What all stakeholders must know
The basics around the hot topic
For CTOs and developers
Intro to conversion rate optimization
HOW TO FIX MOBILE
The most missed opportunity
For analytics teams and creatives
How to design for behavior types
Shift from aesthetics to findability
Design that increases motivation
The three anxiety peaks in ecommerce
Be data driven in where to start testing
What you need to know before testing
Articles by Jonas Hagströmer Theodorsson
Google Shopping structure – How does it work?
The first thing you should know about Google Shopping is that it’s primarily great for attracting new customers. Returning users will find you in completely different ways – through newsletters, brand searches on Google, or your direct website or webshop.
The possibilities with Google Shopping ads are multiple, and requires wise targeting, multiple campaigns as well as an updated product feed in Google Merchant Center. This is how Google Shopping works!