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Google Skillshop & top 8 free online courses to grow with Ads and CRO!
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Jonas Hagströmer Theodorsson

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Google Skillshop & top 8 free online courses to grow with Ads and CRO!

Google Ads | 8 minutes

Google Skillshop has many great courses but where should you start? Here are our top 8 courses for free online learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing. 

At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop. 

For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning.

Hope you find something interesting in the free online course below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ). 

 

1. How Ecommerce should set Google Ads targets

 

Link to the course: How Ecommerce should set targets in Google Ads and Google Shopping

 

Online Course Final version

Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy

This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy.  Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.

In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.

Get the free tools used and shared in the online course

- Google Sheet template for ecommerce economics, The ultimate tool for setting your ROAS Target in Google Ads

- Data studio, Dashboard for you to instant access and following your progress towards your targets.

- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.

 

Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning

 

 - Competence level: Full range from beginner to advanced level of experience.
 - Time: Full range from bite sized segments upto long courses with certification tests.
 - Format: Online - Combination of written, video and engaging quizzes.

Google Skillshop (former Academy for Ads)

Top course that we recommend for Google ads and Google Shopping on Skillshop:

 

2. Google Ads Search Certification, learn the basics for search and Shopping

 

Link to the course: Google Ads Search Certification, learn the basics for search and Shopping

 

Google Skillshop free course Google Ads Search Certification, learn the basics for search and Shopping

Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.

Time: 9h Competence level: Beginner


3. Google Ads Fundamentals , get the best practice right

 

Link to the course: Google Ads Fundamentals , get the best practice right

Google Skillshop free course Google Ads Fundamentals , get the best practice right

Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.

Time: 3.7h Competence Level: Beginner


4. Google Shopping Certification, from feed to remarketing with Shopping

 

Link to the course:Google Shopping Certification, from feed to remarketing with Shopping

 

Google Skillshop free online course Google Shopping Certification, from feed to remarketing with Shopping

Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.

Time: 7.3h Competence Level: Beginner

After you have taken these four courses you have a great foundation and basic understanding. If you would like to dig deeper into more advanced features read this blog post about 3 most important audience lists in Google Ads or How to use re-marketing in Google Ads


Optimize performance Google skillshop free online course how to optimize-performance-in-campaign-manager

Optimization means using performance data to find what gets results and doing more of it.

5. Primer, learn quick and fast in your own pace

 

Take me to the course

 

Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android

Find Valuable Insights in Peoples Online searches

Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.

- Competence Level: Beginner
- Time Short

Cloud for Marketing, Google cloud

6. End2end DEMO on Youtube for using Big Query,

 

Take me to the course

 

In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.

Time: 72 min Competence level: Advanced


Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery

 

7. Google Data Studio and visualization of Big Query for Ecommerce

 

Take me to the course

Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.

Time: 35 min Competence level: Advanced

 

8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate

 

Take me to the full CRO course

 

Mobile google

Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

It's time to fix this!

Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.

In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions. 

 

Below you can go straight into a separate if you dont have time to take the full course

 

Why mobile is important

1. Importance of mobile 

What all stakeholders must know

Episode 1: Importance of Mobile

2. Mobile Speed 

The basics around the hot topic

Episode 2: Speed

3. Modern Web Technology 

For CTOs and developers

Episode 3: Modern Tech Web

4. The Mobile Experience 

Intro to conversion rate optimization

Episode 4: The Mobile Experience

 

HOW TO FIX MOBILE

5. Qualitative research  

The most missed opportunity

Episode 5: Qualitative research

6. Quantitative research 

For analytics teams and creatives

Episode 6: Quantitative research

7. Value proposition 

How to design for behavior types

Episode 7: Value proposition

8. Clarity 

Shift from aesthetics to findability

Episode 8: Clarity

9. Urgency and distraction 

Design that increases motivation

Episode 9: Reduce distraction

10. Reduce anxiety 

The three anxiety peaks in ecommerce

Episode 10: Reduce anxiety

11. Prioritizing tests 

Be data driven in where to start testing

Episode 11: Prioritizing Tests

12. A/B tests 

What you need to know before testing

Episode 12: A/B/n tests
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13. Tests in Google Optimize 

Time to set up tests!

Episode 13: Google Optimize

14. Fix speed 

For the developers

 

 

 

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1st March, 2021 04:42:35 PM 8 minutes Yes