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Google Skillshop has many great courses but where should you start? Here are our top 8 courses for free online learning within Digital Marketing, Google Ads, Google Shopping, Youtube, Conversion rate optimization CRO and A/B testing.
At Keywordio we work really hard to learn fast and share our insights so you can grow your webshop.
For myself, I have set a morning routine to start every day reading one article, and on Fridays I have blocked 2 hours in my schedule for deep learning.
Hope you find something interesting in the free online course below. If your favourite free marketing course is missing drop me a link ( jonas@keywordio.com ).
1. How Ecommerce should set Google Ads targets
Link to the course: How Ecommerce should set targets in Google Ads and Google Shopping
Learn what many CMO and Ecommerce manager miss in their current Google Ads and Google shopping strategy
This online course will give you a simple tool and dashboard that you can use to set the correct targets for your Google Ads and Google Shopping strategy. Either if you are using an external agency or manage Google Ads yourself. Setting the right targets is key for your success.
In this online-course you will learn how to use a simple tool in Google sheet to calculate the optimal target for your business. Learn how to follow up and track your progress in Google Ads or Google Shopping.
Get the free tools used and shared in the online course
- Google Sheet template for ecommerce economics, The ultimate tool for setting your ROAS Target in Google Ads
- Data studio, Dashboard for you to instant access and following your progress towards your targets.
- Video guided tour so you can step by step follow how to analyse the performance in Google Ads and Google Shopping.
Google Skillshop (former Google Academy for Ads), Googles own platform for online courses and free learning
- Competence level: Full range from beginner to advanced level of experience.
- Time: Full range from bite sized segments upto long courses with certification tests.
- Format: Online - Combination of written, video and engaging quizzes.
Google Skillshop (former Academy for Ads)
Top course that we recommend for Google ads and Google Shopping on Skillshop:
2. Google Ads Search Certification, learn the basics for search and Shopping
Link to the course: Google Ads Search Certification, learn the basics for search and Shopping
Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the search network.
Time: 9h Competence level: Beginner
3. Google Ads Fundamentals , get the best practice right
Link to the course: Google Ads Fundamentals , get the best practice right
Google Ads Fundamentals covers basic and intermediate concepts, including the benefits of online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns.
Time: 3.7h Competence Level: Beginner
4. Google Shopping Certification, from feed to remarketing with Shopping
Link to the course:Google Shopping Certification, from feed to remarketing with Shopping
Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Time: 7.3h Competence Level: Beginner
After you have taken these four courses you have a great foundation and basic understanding. If you would like to dig deeper into more advanced features read this blog post about 3 most important audience lists in Google Ads or How to use re-marketing in Google Ads
Optimize performance 
Optimization means using performance data to find what gets results and doing more of it.
5. Primer, learn quick and fast in your own pace
Primer App, Google own app for bite size learnings
- Competence level: Beginner to mid level of experience
- Time: Short
- Format: App based course for iOS and Android
Find Valuable Insights in Peoples Online searches
Understand and read more the just what people search for. Understanding intent and use that will make a big impact and generate new ideas for your online marketing.
- Competence Level: Beginner
- Time Short
Cloud for Marketing, Google cloud
6. End2end DEMO on Youtube for using Big Query,
In this session, you'll learn how to use Google Cloud technology to: 1) test a hypothesis for how to drive profitability for your business; 2) identify an actionable plan firmly rooted in data and Machine Learning driven insights; and 3) execute on it in the form of a personalized marketing campaign.
Time: 72 min Competence level: Advanced
Scaling Interactive and Insightful Dashboards with Data Studio and BigQuery
7. Google Data Studio and visualization of Big Query for Ecommerce
Large datasets in BigQuery might make it cost prohibitive to scale dashboard solutions. Unless carefully designed, solutions can lead to queries piling up with repeated viewing and result in significant costs in BigQuery. Google Data Studio lets users build interactive shareable data visualizations using their BigQuery data. In this session, we will show the common failure points and how you can build scalable, interactive, insightful dashboards in Data Studio from BigQuery data.
Time: 35 min Competence level: Advanced
8. The CRO Course: Win on Mobile, Learn how to A/B test and increase your conversion rate
Take me to the full CRO course
Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.
It's time to fix this!
Learn how to build your own framework for how to continuously experiment and improve your customers experience in your webshop. Getting the right traffic to come in from Google without a giving them an amazing mobile experience is a big waste of money.
In this course you learn why and what to test. How you easy can run qualitative studies to learn more about your users. How quantitative studies help you take data driven decisions.
Below you can go straight into a separate if you dont have time to take the full course
Why mobile is important
What all stakeholders must know
The basics around the hot topic
For CTOs and developers
Intro to conversion rate optimization
HOW TO FIX MOBILE
The most missed opportunity
For analytics teams and creatives
How to design for behavior types
Shift from aesthetics to findability
Design that increases motivation
The three anxiety peaks in ecommerce
Be data driven in where to start testing
What you need to know before testing
Articles by Jonas Hagströmer Theodorsson
Reporting vs Business Intelligence in Google Ads
Both reporting and business intelligence are valuable methods for any ecommerce that wants to achieve great results in Google Ads. Read on to find out their main differences and how you can use them in your business.