The ecommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and ecommerce in 2020!

No matter what line of business you’re in, competition is continuously growing more intense. Something that can prove to be quite troublesome for e-commerce is the pricing of your products. If the price is too high there’s a possibility your customers leave, and if the price is too low your profits margins can be brought down. It’s therefore important to consider different pricing tactics, how to handle your competition and continuously work to increase profit margins.

In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many eCommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.

If you have searched on Google for specific product you are very likely to have seen shopping ads like

The absolute best companies online are the ones that take excellent care of their customers!

A primary query that most clients pose is – “how much traffic will Google Ads thieve
away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)
Is Google Ads, the Robin Hood to other organic channels or does it take away from
them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several e-
Commerce accounts were put through Google’s Analytics grinder.
The resulting outcomes are what we will expound upon in the following document.
Bear in mind though, we are talking about accounts that have had more than one
touchpoint.
So, if a client were to hypothetically, punch in the URL to your portal and purchase
some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re
touching upon in this article.
The most common path taken by clients who utilize Google Analytics is that of paid
search x2.
In lame speak, if John/Jane Doe were to click on a paid ad twice before making a
purchase, it would account for 2.5% of the total sales, during that respective period.
The second most common path to conversion is that of a client approaching your
business directly.
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad,
and upon learning of your company’s existence, were to come back to said portal
and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts
for higher revenues.
By how much you ask?
3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of
the fact that the client first found your business through a paid source.

One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.

While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.