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The first thing you should know about Google Shopping is that it’s primarily great for attracting new customers. Returning users will find you in completely different ways – through newsletters, brand searches on Google, or your direct website or webshop.
The possibilities with Google Shopping ads are multiple, and requires wise targeting, multiple campaigns as well as an updated product feed in Google Merchant Center. This is how Google Shopping works!
S360 is a digital marketing agency located in Denmark and in this article Hermanni Nurila goes into detail as to how they've leveraged their digital marketing skills to grow an 150 year old retail company like Stockmann.
The Google Holiday 2020 Calendar brings a great webinar hosted by Julie Vandingen which offers many great insights into the consumer market in Northern Europe.
SEM, CPC, ROAS, DSA, QS – the abbreviations in digital marketing are many and sometimes completely incomprehensible. From A-Z – this is the e-marketers glossary cheat sheet for some of the most common terms and words in search engine marketing!
Return On Advertising Spend (ROAS) is a marketing KPI many marketers use to track performance in Google Ads. It’s calculated as ROAS = conversion value / cost. In short, you can evaluate if your investment in online advertising is successful or not. With ROAS Target, you can take it to the next level by automatically adjust your bids depending on what goal you have.
Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer's specific needs. And if you do it the right way – it will be very profitable for your business.