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Google Ads filters allow you to quickly view and analyze various metrics, and you can thereby identify and handle opportunities as well as problems straight away. Filters are also a great way of keeping track on tabs for your account, keyword changes, and campaign performances, and it is a great tool for PPC management.
With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your Google Ads account. In Google Ads, you’ll find eight functions. With these filters, you can identify problem areas within your keywords, ads or campaigns. Below are some function descriptions derived from Google Ads Editor.
Three ways to use the filter function
1) Low-quality keywords
Quality scores can change a lot depending on various factors, so you want to be aware of keywords with a low-quality score. If you create a filter, it makes it easier to see what these changes are and when they appear. You can hereby decide whether to keep using these keywords or not.
For instance, you can create a filter that shows only quality scores under three. If you, after some time, realize that these scores haven’t changed – then you should probably not run these keywords anymore.
2) Ad category filter
Creating a filter for ad categories is especially important if you have recently created categories. Maybe you’ve just launched a new category for sneakers and you want to keep track of that specific category, then you can create several pilot ad categories to monitor how the category performs over time. By creating a filter that sorts on the ad category name containing the word “pilot”, you can see how your optimizations evolve over time and how they impact the quality scores for your sneakers.
3) Low ROI campaigns
Campaigns with a high performing ROI can be set aside. Instead, you need to look at the campaigns that aren’t performing as well. Maybe you’ve set a CPC that is too high, and too many clicks have been spent on these. To filter out these campaigns allows you to quickly see where adjustments need to be made.
Learn more about increasing ROI in Google Ads: Top 3 ways to increase ROI in Google Ads.
Another key function in Google Ads is audience lists. Read more about how to use them here: 3 most important audience lists in Google Ads.
Articles by Jonas Hagströmer Theodorsson
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