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While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.
Stay Competitive - Stay Relevant!
The number of internet users in 2018 was 4.021 billion, and yet when running an E-commerce store, no matter how top rated the product might be selling, the sales for that product on your website won't necessarily be high.
One of the reasons for this can be the lack of "Digital" Marketing!
According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online. So, there’s a huge huge market to dive into.
But, there are multiple online stores selling similar products online. So, the key lies in understanding the audience-your customer, and to reach to your customer before the competition while staying relevant to the customer’s needs.
“What gets measured gets improved.”– Peter Drucker
Digital marketing has proved time and again that when compared to the traditional marketing sources, digital marketing always has an edge over due the fact that the results are always measurable and help to understand the customer and their needs, and then accordingly plan and strategize the marketing.
Digital marketing has also proved to be an efficient way when it comes to the marketing budget.
Surveys have proved that the digital marketing has the ability to reach a larger and more relevant customer base with the same cost when compared to the traditional marketing strategies.
Search Changing the Dynamics of how people buy online:
E-commerce is reachable from search engines now. Ads on a search engine are shown in a way which is highly relevant to the user and thus gives the higher chance of him interacting with the ad.
This is one of the safest and most efficient ways of finding and advertising to a customer who is looking for the product which you have to offer.
Google Ads is an efficient way to track the actions taken by people on your ads and further analyze them to improve your ads and thus improve the returns.
Thus, it can be safely assumed that majority of the online shoppers start their shopping journey at the search engine. If you are managing an online store looking to increase your Search Engine Marketing performance feel free to get in touch.
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