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While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easily as we thought.
Stay Competitive - Stay Relevant!
The number of internet users in 2022 was 5.3 billion, and yet when running an eCommerce store, no matter how top-rated the product might be selling, the sales for that product on your website wouldn't necessarily be high.
One of the reasons for this can be the lack of "Digital" Marketing!
According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online. So, there’s a huge market to dive into.
SEO and SEM are the key pillars of digital marketing. This video explains it briefly.
We would love for you to check out our free online courses here.
But, multiple online stores are selling similar products online. So, the key lies in understanding the audience, i.e. your customer, and reaching your customer before the competition while staying relevant to the customers' needs.
"What gets measured gets improved." – Peter Drucker
Digital marketing has proved time and again that when compared to traditional marketing sources, digital marketing always has an edge because the results are always measurable and help to understand the customer, and their needs, and then accordingly plan and strategize the marketing.
Digital marketing has also proved to be an efficient way when it comes to the marketing budget.
Surveys have proved that digital marketing can reach a larger and more relevant customer base with the exact cost when compared to traditional marketing strategies.
Search Changing the Dynamics of how people buy online:
E-commerce is reachable from search engines now. Ads on a search engine are shown in a way which is highly relevant to the user and thus gives a higher chance of him interacting with the ad.
This is one of the safest and most efficient ways of finding and advertising to a customer who is looking for the product which you have to offer.
This gives you an idea of how important it is to make searches super simple for users.
Google Ads is an efficient way to track the actions taken by people on your ads and further analyze them to improve your ads and thus improve the returns.
Thus, it can be safely assumed that most online shoppers start their shopping journey on the search engine. If you are managing an online store and looking to increase your Search Engine Marketing performance feel free to get in touch.
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