Get monthly notifications
If you’re active on social media platforms, chances are that you spend some time of your day on one of the most popular social media apps, Instagram. This means you’ve mindlessly scrolled through countless posts that you care little about in your cluttered Instagram feed. This photo-sharing app’s upcoming feature is aimed at decluttering your feed and prioritising the accounts you care about more.
Manage your feed better
Instagram has consistently tried to spin its algorithm to keep your feed relevant. We’ve come a long way since then. With this new feature reportedly being tested out, the accounts that users are following will have lower priority in their feed as compared to the ones set to favourites. This interesting feature will be another step towards managing the feed and making it more relevant.
How will it affect the audience?
This subtle feature will undoubtedly boost the user experience. By having a more relevant feed, users will enjoy their time scrolling through their feed and spend even more time on the app.
Worried if this will make targeting the audience difficult? There’s good news for online stores, this won’t affect how you target your audience or where your ads are shown. If you’ve optimized your ads right, they will be shown at the right place and more importantly, at the right time.
Need help with ad optimization? We can give you powerful and actionable tips that can help you reach a wider audience! Get in touch with our eCommerce expert today.
TL;DR
Instagram is testing out a new feature to streamline your feed by letting you pick your favourite accounts to prioritize and show posts from them higher up in your feed. This will make your feed more relevant than ever.
Articles by Faraz Haider
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Featured Articles
The Full Funnel Approach and Pinterest
Today, we're going to delve into the significance of working with a full-funnel strategy and understanding why a comprehensive media mix is crucial. We'll also explore an example of how this approach and including Pinterest in the media mix led to a significant decrease in the cost of sales for Houdini.
Master Text Overlays: Boost Ad Engagement
In recent years, capturing the attention of your target audience has become more challenging than ever. Businesses and marketers are constantly on the lookout for innovative ways to stand out in the crowded advertising landscape.
One effective technique to draw attention to your ad's message is through the use of text overlays on image and video ads. In this blog, we will explore the best practices for incorporating text overlays, ensuring your message is impactful without compromising the visual appeal of your ads.