INTRODUCTION

We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too. 

Senior VP at Google who is in charge of the Knowledge & Information organization, Prabhakar Raghavan discussed that youngsters now prefer apps like Instagram and TikTok rather than Google Search and Maps for discovery. He has further stated that the studies and surveys they conducted showed around 40% of youngsters going to TikTok or Instagram barring Google to search for a place for lunch.

If you are a brand striving hard for SEO, current situations are alerting! Brainstorm effective SEO strategies if you want to be seen on all apps and at all sales funnel ends.

Social SEO & Its Future

Practicing the use of social media platforms to enhance a website’s search engine rankings is known as performing “Social SEO”.

This phenomenon is expected to continue and boost up to be a crucial aspect of digital marketing soon and is expected to continue to be an important aspect of digital marketing in the future. Here are some potential trends that could impact the future of social SEO.

Why is TikTok Being Included in SEO?

TikTok is thriving with 3 billion downloads and so, with the right optimization strategies, businesses can leverage TikTok to scale up their visibility. It’s no news that TikTok currently has over 1 billion active users per month! Needless to say, if your content is on TikTok, it is going to reach more people. Hence, introducing TikTok SEO! 

What is TikTok SEO?

A practice where you enhance your video content on TikTok to help them rank higher in search. You can easily do this by: 

a. Relevant Keywords
b. Optimized Video Captions
c. Trending Hashtags
d. Regular Content Posting

And, social media posts on Instagram, Facebook, and TikTok were previously not indexed but are now seen in SERPs. Remember this! So, your SEO strategy should be Google as well as TikTok-friendly. 

 What Does TikTok Look for in Your Content?

Here are the 3 main TikTok SEO ranking factors: 

User Interactions:

Your liked, hidden, and favorite marked videos are noted by TikTok to determine future video suggestions.

Video Information:

Everything matters. Captions, hashtags, sound effects, and music too. Videos covering trending topics are ranked.

Devices & Account Settings:

TikTok checks on the language preference, country setting, type of mobile device, and also the categories of interest selected by the user.

Matter of Fact!

It’s good news! TikTok does not monitor your follower count in its SEO ranking algorithm. What do we learn from this? This means that if you are rich in content and directly reaching out to your target audience, despite a low follower count you get as much chance as the TikTok stars to land on their “For You” page! 

 Top 5 Effective SEO Strategies on TikTok-

1. Know Your Audience

Prioritize studying your audience for what they search and understand the intent behind every search. Learning about your customers in detail will help you craft content relatable to them. If you are unclear about knowing your target audience, then go through this. 

2. Keyword Research

Curate words/ phrases used by your target audience while searching for something similar to what you offer. You must consider the search volume and relevance for the keywords and also the various ways of phrasing keywords.

The best way is to go on TikTok, put your desired word in the search bar and you will get all the related keywords below.

3. Keyword Incorporation

To allow sufficient keyword and hashtag incorporation in the post, TikTok increased its post description limit from 300 characters to 2,200 characters. Add keywords in your titles, descriptions, and captions as well as on-screen text like any lyrics or explanation. 

4. Microblogging

You can create a microblog post that elaborated more on a particular topic related to the topic of your video posted. Remember, not to forget to include your primary keyword in the title and secondary keywords in the content.
Tip: Embed your TikTok video in the microblog.

5. Try and Track

TikTok SEO is still an open space that is welcoming trial and error in implying SEO strategies and also mistakes. Any SEO strategy requires rigorous monitoring to become successful. Doing this will help you improve your chances of hitting the right keywords!

CONCLUSION

After all, TikTok is a social media platform that has started ranking in Search Engine Result Pages of Google, which now indicates that an SEO strategy must be given equal importance as much as a creative strategy while creating content. 

Hashtags are not the only dictators that get you on the “For You” page. Be the experts of TikTok SEO and conquer the world of TikTok. 

Now that you've learned about TikTok SEO, we can help you dive deeper to know more about TikTok ads, marketing, etc. 

Go through our content-rich blogs and courses to avoid FOMO!