

Get monthly notifications
Biggest challenges for eCommerce companies selling their goods online with profit.
When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.
Let's have a look at the major obstacles.
1. Time required Selling new products is challenging especially when introducing new behaviour. On average selling new products requires a much larger investment and training than selling items known to a public. Therefore any company investing in innovation and selling products not previously known must keep this in mind.
2. Which products to sell?
Today many cheap and user-friendly platforms have eliminated the barriers of entry, it is fairly easy to launch your own online store. Amazon is taking over the eCommerce world with their massive online product catalogue. Their marketplace and fulfilment services have enabled sellers from all over the world to easily reach paying customers. Let’s not forget about Aliexpress. They’ve simplified product sourcing by giving access to Chinese manufacturers within a couple of clicks. All of this has made it very difficult for retailers to source unique products unless you they decide to manufacture their own.
3. Making yourself attractive to the right customers
Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products (not just Google). They ask for recommendations on Social Media. They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods. Lots have changed including the way they consume content and communicate online. They get easily distracted by technology and social media. eCommerce companies must figure out where their audience is and how to attract them efficiently without killing their marketing budget. They must market smartly.
4. Generating right traffic
Digital marketing channels are evolving. Retailers can no longer rely upon one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. They must be visible where their audience is paying attention. Read more about creating an incredible on-site experience for your customers here.
5. Converting visitors into shoppers
Driving quality traffic and nurturing leads is key if you want to close the sale. At a certain point, you need to convert those leads in order to pay for your marketing campaigns. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Conversion optimization is a continuous process.
6. Retaining your shoppers
Attracting new customers is more expensive than retaining the current ones you already have. Retailers must implement tactics to help them get the most out of their customer base in increase customer lifetime value.
7. Using data & Business Intel
eCommerce companies must understand that they have all of the data and intel they need in order to make targeted campaigns. Email marketing is still proven to be an effective channel that can be made specifically based on the customers previous shopping behaviour. This is a direct communication link that should not be underestimated.
8. Achieving profitable long-term growth
Increasing sales is one way to grow the business but in the end, what matters most is profitability. Online retailers must always find ways to cut inventory costs, improve marketing efficiency, reduce overhead, reduce shipping costs and control order returns.
9. Choosing the right technology & partners
Some online retailers may face growth challenges because their technology is limiting them or they’ve hired the wrong partners/agencies to help them manage their projects. Retailers wanting to achieve growth must be built on a good technology foundation. Online retailers must choose carefully who to work with. Understanding that in today's world not being programmatic means losing profitability.
10. Understanding their own Key Strategy & focus areas and growth
Retailers must consider what is their key strategy and the focus area is to further their growth. This is true, especially in small to mid-sized eCommerce retailers. Understanding your own limits is also key to further growth and taking a considered approach that one can not do everything at once means is a difficult but very necessary part of furthering growth dynamically.
Keywordio offers up many solutions to combat the challenges of online marketing.
You can watch the entire webinar here.
Featured Articles
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Similar Articles
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
A Sneak Peek into Pinterest's 2023 Product Updates!
Pinterest is improving its Ads Manager to provide a seamless experience for advertisers. New features will be released throughout 2023 to optimize advertising strategies. Pinterest aims to offer powerful tools and insights for better campaign results. Get a sneak peek into the exciting updates coming to Ads Manager this year.
Take Your TikTok Ads to the Next Level
To look into the future, let us peep into the past once. TikTok earlier was loaded with content focused on dancing and lip-syncing videos inclined more towards an uprising for polished platforms and enabling easy access and non-positionality of content consisting of short videos largely.
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
All About TikTok SEO 2023
INTRODUCTION
We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too.
Why You Should Get Started with TikTok Ads Today?
Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!
And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable!
TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.
Create Successful Holiday Ads on Facebook & Instagram
Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!
It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads!
Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round.
Peak Season 2022
How to Solve Privacy for Marketers & eCommerce?
The privacy-first approach is now the eligibility for a business to sustain itself in the current cutthroat competition. It is believably impractical to process a transaction without publicizing your personal information!
So, let us look for a solution and learn how to solve privacy for marketers & eCommerce in this blog.
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.