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Keywordio Blog | eCommerce

Instagram Influencer Marketplace: The Next Big IG Update for Brands

87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.

eCommerce | 4 minutes | Jun 29, 2022

Pricing strategies for eCommerce and retail companies

Working in retail today is challenging, and it’s never been harder to understand what the consumers are looking for. According to a study conducted by the NRF (National Retail Federation) almost 90% of the customers in the US are spending their money on discount retailers such as outlets and dollar stores. The most successful retailers today are the ones that use advanced statistical data combined with their intuition, to price their products.

As a performance marketer, you’re probably not in charge of pricing, but you have insights and access to data that is key in picking the right strategy for your company.

eCommerce | 10 minutes | May 29, 2019