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TRENDING: Unlock Your Brand's Organic Reach on TikTok

TikTok is the latest rage of our digital generation which has successfully found a steady increase in the number of TikTokers annually. With countless viral videos to hashtags, TikTok remains a trendsetter in the social media world which makes it a great place for an online business to push its brand and reach a tremendously wide audience organically.

So let’s get into the nitty-gritty of it and talk about what TikTok is and how you can utilise it for your online business.


eCommerce TikTok | 5 minutes | Nov 12, 2021

5 Facts That Make India’s eCommerce Market Special For Your Online Business

We all know that India is a densely populated country, 1.39 billion to be precise, known for its monuments, rich culture and oh, so spicy food. But this article isn’t about that kind of special.

Today, we’ll state 5 facts you didn’t know that makes India’s eCommerce market special for your business - unless you’ve already read our case study on Indian eCommerce.

Don't worry if you haven't, by the end of this article you will have a reason to grab it for free! Let’s jump straight in.

eCommerce | 5 minutes | Oct 27, 2021

7 Reasons Why Travel & Accommodation is a Major eCommerce Category in India

India is a land of diversity and every state has something new to offer. From the Himalayas in North India to coastal areas like Goa, Kerala or Lakshwadeep; from deserts like Rajasthan to lush forests like in Madhya Pradesh; from mighty forts like Ranthambore Fort to city life at Delhi; India offers travellers a wide range of experiences and stories worth sharing.

Let’s go over some reasons why Indians love travelling and why Travel Mobility & Accommodation is an eCommerce segment worth exploring if you're planning to jump into India's eCommerce market as an online business in this segment.

India Travel Accommodation eCommerce | 6 minutes | Oct 13, 2021

Why Online Ads Matter: Strategies to Achieve Business Growth

Internet is changing the world. More than half of all business owners are now using online advertising to grow their businesses and with good reason. Online ads have become an integral part of eCommerce revenue strategies, allowing companies to tap into a global market that continues to expand exponentially. It's no wonder then that more than $200 billion was spent on online ads in 2017 alone! But it isn't just about spending money on online ads - you need to do it right if you want your company to grow.

To help you get started, this blog post will discuss some of the best marketing strategies and their best practices to help you achieve success with online ads so that your business can thrive in today's digital economy.

eCommerce | 5 minutes | Oct 6, 2021

High-level guide to marketing for eCommerce

Running ecommerce companies takes a lot of effort! You need to source and develop products and work a lot with digital marketing. You need to be able to handle logistics and warehouses, and in addition to that, seriously consider what type of technology is best suited for different parts of your business. Here we’re offering some valuable tips on how to get your marketing operation as smooth as possible.

eCommerce | 9 minutes | May 29, 2019

Pricing strategies for eCommerce and retail companies

Working in retail today is challenging, and it’s never been harder to understand what the consumers are looking for. According to a study conducted by the NRF (National Retail Federation) almost 90% of the customers in the US are spending their money on discount retailers such as outlets and dollar stores. The most successful retailers today are the ones that use advanced statistical data combined with their intuition, to price their products.

As a performance marketer, you’re probably not in charge of pricing, but you have insights and access to data that is key in picking the right strategy for your company.

eCommerce | 10 minutes | May 29, 2019

Free Returns and Why It's a Must in Your 2020 eCommerce

Fast shipping and a 30 day open return policy are not enough for today’s shoppers – and haven’t been for many years. Free shipping, free returns and even same-day refunds are probably the first things every retailer must have in clear order to be able to keep a competitive edge in 2020.

This is how to tackle those challenges!

eCommerce | 5 minutes | Feb 21, 2019

Biggest challenges for eCommerce companies selling their goods online with profit.

When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.

Let's have a look at the major obstacles.

eCommerce | 15 minutes | Dec 14, 2018