Why Online Ads Matter: Strategies to Achieve Business Growth

Internet is changing the world. More than half of all business owners are now using online advertising to grow their businesses and with good reason. Online ads have become an integral part of eCommerce revenue strategies, allowing companies to tap into a global market that continues to expand exponentially. It's no wonder then that more than $200 billion was spent on online ads in 2017 alone! But it isn't just about spending money on online ads - you need to do it right if you want your company to grow.

To help you get started, this blog post will discuss some of the best marketing strategies and their best practices to help you achieve success with online ads so that your business can thrive in today's digital economy.

Email Marketing

Email marketing can help you deliver tailored and personalised communications. This can help you develop meaningful connections with your customers. It also has the potential to boost direct marketing response rates.

However, using email marketing excessively is not a good idea. In fact, it can have a negative effect on your online advertising efforts. Sending too many emails will only work to irritate and annoy your customers so much that they may opt out of future communications or even unsubscribe from email lists altogether. To avoid this problem, online marketers should use the following guidelines:

• Send specific messages that bring value to your audience
• Only send emails that are relevant and of interest to the recipient
• Avoid using online ads or email marketing for purely promotional purposes. Try, instead, to offer information on products/services only after establishing a relationship with customers. This can help you create valuable connections through online advertising

Content Marketing

A business's content marketing strategy is an integrated approach that incorporates the creation and distribution of valuable, relevant, and consistent material in order to attract and keep a target audience - and ultimately drive lucrative consumer action.

Online advertising can be used to help grow your content marketing efforts. So, how do you successfully combine online ads with content marketing? Here is how:

• Include calls-to-action in blog posts so that readers are encouraged to visit online ad landing pages
• Add social media sharing buttons on all online advertisements and website copy
• Use Google Ads
• Target the right people with online advertising so that they become interested in, share, and ultimately buy from your company
• SEO (Search Engine Optimization)

Online advertising can also help to grow your online presence and SEO. We’d highly recommend you to use online ads in conjunction with well-written, informative content so that Google Search results will be more likely to show your website at the top of search engine rankings - thus giving you a higher online profile than companies who do not advertise online.

7 Free SEO Tools For Your Business in 2021

Social Media Marketing

According to a study, there are 3.78 billion social media users as of 2021! That makes it evident why social media marketing is one of the most efficient ways to grab attention, build your brand, interact with your customers and find your audience.

It can be a bit tricky if you're just starting out and don't have much social media experience but if you understand the best practices, you'll get a hang of how it works pretty soon. To point you in the right direction, here are some of the best practices for social media marketing:

• Post quality content on a regular basis so that online advertising efforts become more effective and viral in nature - this will help you grow your customer base through online ads using organic reach across multiple platforms
• Make sure you're using online advertising to help your business grow, not hinder it. If you follow these best practices for online advertising as well as those mentioned above, then the sky's the limit when it comes to growing your company.
• Understand the algorithm for each social media platform
• The best way to make this approach work is to understand how Facebook/Instagram Ads work and start creating campaigns
• Post online ads that encourage sharing and organic growth
• Use Facebook Ads Manager
• Use Hashtags
• Engage your audience
• Post Instagram Reels and stories

Sales Funnel

Okay, so first things first, what does a sales funnel actually mean? A sales funnel is a step-by-step approach aimed to lead a potential customer through a series of marketing actions like blogs, automated emails, and videos. These marketing actions encourage them to make a purchase and increase sales.

Sales funnel is typically split into multiple stages. The first stage, for example, is "Attract" where you showcase your product or service to people who haven’t heard about your business yet. This step involves social media marketing to drive online traffic to your website. There are 3 more stages that follow the Attract stage - Convert, Close and Delight.

Once online customers reach the final stage, you can expect them to be better equipped and ready to buy from you.

The sales funnel approach is an effective way of driving online traffic and increasing your online presence because it enables businesses to track their consumers' actions throughout each step in the process - from initial interest all through to making a sale. This helps online marketers understand online customer behaviour and work to increase conversions. As a business owner, you must be able to identify your online customers' behaviours at each stage in the sales funnel so that online ads can be used accordingly.

You can read about the sales funnel and the breakdown of each step in one of our dedicated articles on the matter here.

Conclusion

The internet is a goldmine of potential customers for your business. Whether you're an eCommerce site, a pizza delivery service or anything else, online marketing can help you reach more people and generate more sales by tapping into the right channels.

If you've been working on strategies to grow your company but still feel like it's not going anywhere, we have some great advice that might be just what you need!

Get in touch with our eCommerce expert today to find out how we can turn things around for you with efficient marketing strategies that we’ve implemented for businesses across the globe. We know all about the importance of conversion rates in these digital spaces too so don't worry if things seem difficult - we'll take care of everything from A-Z!