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If you run an ecommerce business, you must be familiar with the term SEO. If not, you'll find this article incredibly helpful in ways that will open new doors for your business and help you take it to a whole new league. Let's start with getting to know what SEO really is and how it can benefit your business. Then, I'll share with you 7 free SEO tools that you can use to scale your business.
What is SEO?
According to a 2021 report by Oberlo, there are an estimated 3.5 billion searches processed on Google each day. Clearly, online search is popular among the masses. These search engines use their vast database to inspect each website and rank them based on several criteria.
Search Engine Optimization (SEO) is a set of practices and techniques that can improve your website's rank on search engines.
How does SEO benefit you?
I can't recall the last time I clicked on Page 2 of my Google search, I'm almost certain that you're no different. Why's that important? Well, because once you align the optimization of your website with the criteria of being ranked, the likelihood of getting your website displayed higher in the search results would increase a lot. This means that you will be reachable to more people and will get a better chance at finding potential customers.
Great! Now that you know what SEO is and the way it can benefit your business, here are 7 great SEO tools for you to try!
Google Keyword Planner
Arguably the most powerful keyword research tool, Google Keyword Planner is an immensely helpful asset that makes your keyword planning as comprehensive and detailed as it can get!
With Google Keyword Planner, you can use phrases, words, categories and websites to find brand new keywords. As well as discover the search volume trends along with historical data of keywords of your choice.
Not only this, Google Keyword Planner allows you to narrow down your results based on different determinants like location and language.
Filtering results also gets thorough because you can filter by various factors like suggested bids, organic impressions, organic average positions, ad impressions, etc.
A huge advantage that you get with it is the exceptional accuracy. This isn’t a surprise since all the data is pulled from Google’s own servers, making it free of interference from any third-party tools.
And the best part? It is absolutely free!
AnswerThePublic
If you are looking to create the most optimised and targeted list of keywords around your content, AnswerThePublic is one of the best tools out there!
Answer The Public visualizes search questions and suggests autocomplete searches related to your content in a single image called a “Search Cloud.” It includes all the ways your keyword is getting searched as well as can be potentially searched. This helps to create relevant and focused content keeping your targeted consumer in mind.
You can monitor trends related to your keywords and find hidden or unexpected ways you can boost your organic search! With AnswerThePublic, you can increase the potential of your website with a larger ground for searching which makes it a very innovative Keyword tool!
Ubersuggest
While researching for keywords, if you happen to come across the problem of finding the right one for your content, Ubersuggest is the tool for you!
It offers an easy to use, simple platform for users looking to increase their organic traffic and drive their site rankings. Ubersuggest provides multiple features, for example, a keyword tab that finds out which keywords are less saturated and have lesser competition than the rest.
It also demonstrates various ways you can use a particular keyword.
One of the best things about Ubersuggest is its straightforward visual layout that displays keywords as a word cloud, making it easier clear and easy to comprehend.
Detailed
You can find this one in every list of the ‘Best SEO Extensions’ out there!
Detailed is a distinctive tool that gives you an insight into what is actually driving links to all of the top websites.
With its convenient Chrome Extension, you can view the SEO status of any page. Along with this, the option to filter by category allows you to check out the links that are driving the highest amount of traffic and boosting ranks to any website.
Netpeak Spider
Truly one of the most comprehensive SEO Crawlers in the industry, Netpeak Spider boasts around 15+ remarkably meticulous features that make your search engine optimization as efficient and effective as it possibly can!
From calculating the internal PageRank to spotting issues with redirects to generating sitemaps and avoiding duplicate content (pages, meta descriptions, titles, headers, etc), it covers almost everything you need for a successful SEO Audit.
Along with the general tools for SEO Crawling, Netpeak Spider offers some unique features that set it apart from its competition, for example, the ability to optimize RAM consumption.
It doesn’t get better than this!
Disavow Tool
Disavow tool is part of Google Search Console (previously known as Webmaster Tools). It allows websites to discount the value of an inbound link, which in turn helps in preventing any link-based penalties.
Disavowing links is an extremely important step, taken to protect your website from "bad" links that put your online businesses at a risk of an organic search penalty.
It is highly likely that competitors can use bad links to attempt to harm a website’s reputation (and consequently its ranking in the Search Engine Results) and it is also possible that a user accidentally creates them. Another way that bad links get created is when Google changes its algorithm in a way that results in a useful link turning bad.
Whatever the reason may be, bad links are more trouble than it’s worth and should be eliminated at the earliest.
Simply follow the guidelines provided by Disavow Tool and make a request to Google to disavow any link that has the potential to harm your ranking.
Keywords Everywhere
Stuck in a loop of the repetitive steps involved in keyword research?
Keywords Everywhere is here to get you out and save you a significant amount of time!
It helps to simplify the process of finding out the exact set of keywords your audience is looking for.
Keywords Everywhere allows you to view all the relevant search volume data, CPC, as well as competition data in a non-disruptive way - in real-time!
All you need to do is install the extension (available for both Google Chrome and Mozilla Firefox) and you will be able to view various keyword suggestions with their volume metrics on the search page itself. Handy, isn’t it?
Conclusion
SEO is an essential part of running a business and having a great tool to work on makes it much easier to keep your SEO game neat. We hope that you learnt something from this article and found the tool that fits your work requirements.
Looking for a second opinion for your business? Get free advice from an ecommerce expert regarding your webshop now!
Articles by Faraz Haider
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