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One of the biggest difficulties of being a web brand is trying to stand out in the sea of competitors. However, there are some specific things that you can do to make your web brand stand out.
Be Consistent
It’s really hard for customers to remember your brand if it keeps changing all the time. If your look and slogan are ever-changing, consumers won’t get enough repetition of hearing and seeing it in the first place for it to stick in their memory.
It’s okay to make a few changes early on, and even later to fully relaunch, but, you should be careful that you don’t lose customers who simply can’t find you anymore because of a name change. If you decide to fully relaunch a well-established business, you may want to consult a professional for advice.
If you are looking to just give a facelift to your current web brand or try some new ideas, check out PicMonkey here. They have lots of easy to use graphic design tools and templates.
Have Great Branding Practices
You can boost your brand awareness and marketing by being clear as well as consistent. Simple, easy to understand elements are most memorable.
You should have a memorable logo. Logos need to be kept clear and simple. Choose your colours wisely, so that your logo will be eye-catching as well as in line with your other marketing. If you need to create or re-create a logo for your web brand, you can try GraphicSpring’s logo creator.
Having a tagline will also help your brand be more memorable. A tagline represents the essence of a brand. A tagline should be a trigger to remember your brand, almost like a verbal logo.
Slogans are like taglines except that they change more frequently, and they may include benefits features or current marketing campaigns. Slogans should be catchy and are used to keep your product front of mind with customers.
Take Advantage of Web Content and Social Media
Use web content and social media to help build your web brand. SEO and keywords should be your best friend. Helping search engines find you will really help increase your traffic. Social media is another tool that you should be using. Social media gives you a free ad open channel to communicate with and advertise to your current and potential customers as well as possibly their family and friends, and it's totally free!
Try using more interactive content. You can use Survey Monkey for quizzes here or try creating posts asking your customers questions that will help you create a better customer persona and give you product and marketing feedback.
Share content generated by other users, specifically content generated by your customers. If you take the time to share their posts, they will be more likely to do the same for you. This will also encourage them to see you more favourably and tag you in posts they make about your product. The more of your posts that customers like and share, the further your brand will spread.
Create a blog. Blogs are a great way to share ideas and promotions as well as let customers get to know you a little better. Keep the blog engaging and the content useful. If it is simply an advertisement for your product and services, customers won’t keep coming back to read it.
Conclusion
All of the things above will help make your brand more marketable but remember you must be honest and authentic or no amount of branding or marketing is going to resonate with customers.
If you find yourself stuck in a rut with your business, we’d be happy to help! Keywordio can help you find the right audience for your niche through ads across all the major advertising platforms like Google, Facebook, Instagram and TikTok.
Get in touch with us, we’re a friendly bunch and would love to talk about your eCommerce brand over a cuppa!
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