

Get monthly notifications
High-level guide to marketing for eCommerce
Running ecommerce companies takes a lot of effort! You need to source and develop products and work a lot with digital marketing. You need to be able to handle logistics and warehouses, and in addition to that, seriously consider what type of technology is best suited for different parts of your business. Here we’re offering some valuable tips on how to get your marketing operation as smooth as possible.
Warm up by reading this post: eCommerce trends for digital marketing in 2019.
Main challenges for eCommerce businesses today
It’s a challenging job, running an ecommerce today, and there are two major challenges these companies face. First, is the challenge that ecommerce and retail meet through profit margins %. It’s more and more crowded today, why profitability is the biggest challenge. See the picture below for the study on profitability for retail, and ecommerce companies today from Svensk Handel. Download the full report from Svensk Handel.
The second one is the fact that in the future, technology will move at a much faster pace.
If you study today’s customers you see that they generally possess three features. First of all, they’re curious. They turn to Google Search more frequently and are intensely interested in the smallest things, like which product to buy. For instance, in the last two years alone, mobile searches went up 239% for “best travel accessories” and 208% for “best face powder”. The customers also want to know what to shop for, and they tend to look for complete shopping lists these days.
Secondly, they’re more demanding, always on the hunt for relevant and personalized experiences. The 'near me' searches have grown over 4.5X on Google search and over 6X on Google Maps on mobile in the last two years in EMEA. The 'where to buy' searches have increased by over 250% on mobile in the last two years. Find out what trends are moving your segment of the market with the free tool Google Trend.
Thirdly, today’s consumers are much more impatient. If a mobile site takes longer than three seconds to load, one out of two visits is abandoned. In short, they want everything – and they want it now. 'Open now' searches have grown over 6X on mobile in the past two years. 'Same day delivery' searches have grown by over 200% on mobile at the same time.
Since most ecommerce businesses want to increase revenue, we’ll provide you with three things we believe every ecommerce should work towards.
Whilst talking about revenue, check out this post: 3 offers that will create more ROI for your eCommerce.
1 Increasing retention rate
How triggered email marketing increases the order value
A great way of increasing the retention rate is to implement trigger email marketing. For a long time, global marketers have rated email marketing as the most effective digital marketing tactic, which also delivers the best ROI.
It’s an important factor in making an email campaign shine. The cost per acquisition is very low, which means it’s very cheap to acquire and retain customers through email marketing. You basically create personalized emails with some predefined triggers and send them out to customers to hopefully get a response or just keep them connected with your brand.
Sending smart recommendations through email is a great way to reach out to your customers. Let’s say a customer has bought a TV from you, then you can send out recommendations for HDMI cables and TV wall mounts to them.
Below are some popular methods you can use for this.
How average order value can increase through various forms of up-selling.
Keep customers coming back
Three channels for keeping your customers coming back
- Email / SMS to existing customers
- Loyalty programs
- Re-marketing based on specific behavior on site
How triggered email marketing can create loyal customers.
It’s hard to get customers to buy from you considering there are a ton of available options out there today, regardless of what you are selling. What you really want to invest your time and energy on is to transform a one-time customer into a returning customer.
Just as mentioned before, when it comes to increasing order value, creating returning customers works in the same way. Re-marketing is your best friend. One way to go about it is to use strategic email marketing to get your customers to return. Some options are listed in the pictures below.
Some examples of how to increase retention rate
Become a Google Ads remarketing pro: How to use remarketing in Google Ads.
This is how the combination of Human + AI allows digital marketers to grow their eCommerce stores.
You can watch the entire webinar here to get more updates.
Focus on your most valuable customers (MVC)
As shown in this Bane marketing survey from 2017, the top area to invest in right now is your customers. First, you need to find your most valuable customers, then you need to find out which channels your most prominent customers are shopping in, and target them there.
For instance, customers might not be on Facebook but spend a lot of time on Instagram. This is where you should put your foremost attention - and budget. Make sure to redistribute marketing to channels where your best customers are. Also, sync your best customers to Facebook Ads and Google Ads.
Are you segmenting your email campaigns and send specific offers to your top 20% customers? If you know that your most valuable customer stands for 30% of the revenue coming from Google Ads - you can target them.
If you look at the evaluation below you see that the women age group 25 to 34 accounts for 315K SEK of revenue and that their average order value is 316 SEK compared to the average 290 SEK. These are valuable insights for your business that you also can use in other channels than Google Ads.
Some valuable Google shopping tips: 6 Google shopping tips for your eCommerce.
Marketing for the future
These are some of the ways you can enhance the performance of your eCommerce. To conclude, here are three smart marketing practices for the road -
- Find out which pieces of an integrated platform are missing by auditing the technology infrastructure.
- Integrate different data sources into a single hub, and then organize data by brand, category, and company division.
- Begin with marketing and implement the chosen audience plus message timing, frequency, and sequencing to get better results.
We’ve written a lot about eCommerce. Here are two posts that might be of interest to you.
The difference between the most common eCommerce platforms
Pricing strategy for eCommerce and Retail companies
Featured Articles
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Similar Articles
The Power of Branding on Meta
Are you ready to unlock unparalleled opportunities and take your online business to new heights? In a rapidly evolving digital landscape, Meta continues to revolutionize the way marketers and entrepreneurs create an impact on buyers.
Today, we will talk about the immense potential of branding on Meta's platforms, Facebook and Instagram based on our Meta Branding (Online Course). Brace yourself for insights that will empower you to establish a strong brand identity, harness consumer trends, and optimize your advertising strategies like never before! Ready to spearhead your business to success? by understanding the potential of branding on Meta and how you can tap into it. Excited? So are we - let's get into it!
A Sneak Peek into Pinterest's 2023 Product Updates!
Pinterest is improving its Ads Manager to provide a seamless experience for advertisers. New features will be released throughout 2023 to optimize advertising strategies. Pinterest aims to offer powerful tools and insights for better campaign results. Get a sneak peek into the exciting updates coming to Ads Manager this year.
Take Your TikTok Ads to the Next Level
To look into the future, let us peep into the past once. TikTok earlier was loaded with content focused on dancing and lip-syncing videos inclined more towards an uprising for polished platforms and enabling easy access and non-positionality of content consisting of short videos largely.
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
All About TikTok SEO 2023
INTRODUCTION
We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too.
Why You Should Get Started with TikTok Ads Today?
Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!
And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable!
TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.
Create Successful Holiday Ads on Facebook & Instagram
Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!
It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads!
Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round.
Peak Season 2022
How to Solve Privacy for Marketers & eCommerce?
The privacy-first approach is now the eligibility for a business to sustain itself in the current cutthroat competition. It is believably impractical to process a transaction without publicizing your personal information!
So, let us look for a solution and learn how to solve privacy for marketers & eCommerce in this blog.
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.