I think it's safe to say that marketing isn't quite what it used to be!
Back in the day, businesses and marketing professionals had no choice but to promote their products, services, sales and promotions in newspapers, radio, TV, billboards or posters around town.
Today, however, things have changed! Now, thanks to the internet and the hundreds of online apps and tools available, virtually anyone can successfully market or promote themselves online.
Below, we're reviewing some of the best free-to-use apps that every savvy marketer is using! Note that some of the following apps may be free to use initially or for a trial period. However, they may require a premium, paid, or upgraded account to access the full suite of available tools and features.
BuzzSumo
Whether you're marketing your brand on social media or in the search engine result pages (SERPs), you'll need some help in terms of monitoring the things that are most important to your business.
BuzzSumo is your best friend when it comes to finding content and outreach opportunities for your brand, discovering how to obtain the best engagement rates.
You can also use BuzzSumo to perform keyword research, research trending stories, social listening, and more!
Buffer
One of the biggest struggles business owners and managers face is finding a balance between their business's day-to-day operations and staying active on social media.
Fortunately, Buffer makes it easy for you to streamline and automate your social media marketing efforts.
With Buffer, you'll be able to plan out and schedule your social media posts days or even weeks in advance.
Plus, you can also use Buffer to post your content across multiple social channels. Although, this cross-platform feature is reserved for those with a paid or premium account.
HubSpot's Customer Relationship Management Tool
There's practically no name more well-known than HubSpot in the world of inbound marketing, customer service, and sales.
In addition to offering a whole slew of free training courses and resources, HubSpot also offers a free CRM or Customer Relationship Management tool.
HubSpot's CRM is an easy-to-use interface that anyone can use to empower their businesses through its sales and marketing tools.
With the CRM, you'll be able to create and track your sales deals, generate customer lead generation reports, create email templates, create productivity reports, and more!
LogoCreator
If you're serious about marketing and promoting your business, you're going to need a professionally designed, eye-catching logo.
LogoCreator is another free resource that you can use to make the most of your marketing efforts by enabling you to design custom logos and designs for your business.
Note that if you are looking to design a custom logo, there's also the option to hire a professional graphic designer on websites like Upwork or Fiverr.
However, if you're looking to keep costs at a minimum, LogoCreator might be the better choice. Check it out here.
Canva
Aside from a stunning, eye-catching logo, every business needs various digital images and branded graphics for their website and social media accounts.
Canva is one of the best graphic design tools on the market that's completely free to use.
Note that you'll also have the option of upgrading to a Pro account.
But for most basic design needs, such as creating logos and infographics or editing and customizing images, a free Canva account is a great starting point.
The Best Free Apps For Marketers
Of course, the list we've mentioned today is by no means complete or comprehensive, and there are dozens of other free tools and apps available online that you can use for branding, marketing, and promoting your business!
The apps we've mentioned above are a great starting point.
But don't be scared to do some research, learn about what tools and applications other marketers are using, and find the tools that best suit your specific needs.
Schedule a call with one of our experts today and find ways to scale your webshop's performance with tried and tested ways.
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