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5 Paid SEO Tools to Push Your Business to the Next Level
“I've tried a lot of things but my business just doesn’t seem to be going in the right direction.”
Sounds like you?
Don’t worry, you're not alone. We receive all sorts of queries and the above statement is the gist of 90% of them. This statement is highly likely to resonate with a lot of entrepreneurs and marketers reading this.
Can you change this? Absolutely! Read more to learn how.
See, there’s no secret to success in today’s market landscape. No magic mantras or ways one can become successful. Thanks to the amazing 21st-century technology and entrepreneurs like yourselves, the industry allows a level playing field and there are a few major aspects that require attention.
Your brand can’t reach its true potential without implementing best practices of SEO. If you’re motivated to level up your brand and haven’t gotten around to the SEO part yet, we’re here to help you pick what’s best for your business.
After putting out a list of 7 free SEO tools, we’re here with another great list of the top 5 paid SEO tools out there. We have briefly mentioned what each tool does and ranked each tool according to our experience with them. The tools are arranged according to their prices - highest to lowest. Let’s get started!
MOZ Pro
Price: Standard - $1,428/year
A dynamic, beginner-friendly tool that is a solid SEO package for anyone who is looking for a one-stop solution for search engine optimization. The range of features is exciting but can be overwhelming at times, but the overall efficiency of this tool is tremendous and is hands-down one of the best tools in the market.
Apart from the ease of use, MOZ Pro offers link-building opportunities and helps you find the relevant keywords, and predicts your chance of ranking with them. This tool can greatly improve your SEO score and help your website(s) rank higher on various search engines.
MOZ Pro is a tad bit expensive but it also delivers what it promises to. It is the industry standard for SEO gurus and digital marketers.
*30 days free trial
SEMrush
Price: Pro - $1199.4/year
SEMrush is one of the most popular SEO tools out there. Started as a small group in 2008, For your SEO projects, SEMrush can easily be your go-to SEO tool. It lets you access a generous number of reports per day, compared to its alternatives. This tool has a smooth user experience which can be a decisive factor for someone new to SEO. SEMrush has a huge database of 120 million keywords and over 46 million domains.
SEMrush displays information in an intuitive, clutter-free way. It breaks down its vast information into graphs and data representations to make it easier for you to grasp. Domain analysis is especially easy to perform with amazing link-building functionality. It even features CRM-style features to help you with outreach.
A limitation with this tool is that it gives out data for one search engine only - Google. Although it is arguable if that counts as a limitation since over 70% of users search on Google.
*7 days free trial
Ahrefs
Price: Standard - $990/year
First launched in 2011 as a backlink tool, Ahrefs quickly took up the mantle of a well-rounded SEO suite that now gives tough competition to the likes of SEMrush and MOZ Pro. When it comes to Keyword research, this tool is the absolute best. It covers 10 search engines in its keyword research which makes it a highly competitive tool in the market.
Ahrefs stands out with its key features like Site Audit for website optimization, Site Explorer to analyze your competitors, Keywords Explorer to study what your customers are searching for, and last but certainly not least, Content Explorer to learn from your industry’s top-performing content.
Once you start using Ahrefs, you will find yourself getting a hang of the workflow in a matter of days. This is the tool for you if you have a bit of experience with SEO. Ahrefs offers a week-long trial at $7, so you can test it out and see if you like the feel of this tool.
*Trial of 7 days for $7
Majestic
Price: $499.99/year
A majestic way to take care of your backlinks, this tool is highly recommended for those who are looking for a dedicated tool for backlinks. Majestic has a vast backlink index that dates back to 2011. Impressed? There’s more! The highlight of this tool is its strong onsite analysis report and ease of usability. Majestic also offers a number of unique ranking scores derived from the analysis of its web map. These unique ranking scores are Majestic’s trademarks, a few of them are Citation Flow, Trust Flow, Topical Trust Flow, Visibility Flow and Search Flow.
If you are an intermediate or professional user who knows their way around SEO, Majestic is made for you.
*Free trial not available
Screaming Frog
Price: Standard - $206/year
Based out of the UK and in the market for over a decade now, Screaming Frog has garnered a decent reputation as an SEO tool. It is without a doubt a great tool for setting up the foundation of a web page. It can efficiently pinpoint broken links (404 errors), improper website architecture, missing meta descriptions, and more. This wonderful SEO tool also checks for links that aren’t using HTTPS along with a list of possible security issues which is a great way to keep your website more secure.
Screaming Frog relies on the assumption that its user knows the basics of SEO since a mere site scan generates great, actionable insights for the user to work on. If you don’t have any experience with SEO, you might find yourself struggling to understand the very basics.
*Free version available
Conclusion
All the tools mentioned above are powerful tools that can help level up your business. We would encourage you to try the free version before you invest in a tool. By doing that, you might find a tool that is more tailored for your business. Even though all SEO tools are meant to do the same things, each tool has its own specialty.
We asked Johan, one of our SEO experts at Keywordio this question:
“Which SEO tool would he suggest for someone reading this article?”
This is what he had to say:
“You have some great ones on the list! In my opinion, SEMrush is best for people who are new to SEO. It offers a clean UI/UX, which makes SEO a relatively simple process. On the other hand, Ahrefs is great for SEO veterans. If you’re new to SEO, pick SEMrush!”
—Johan Lidner (Head of Lead Generation at Keywordio)
Still can’t decide which SEO tool to pick?
Set up a FREE call with one of our experts who’d be happy to help you with your questions.
Articles by Faraz Haider
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Latest Instagram Updates! [July 2022]
We’re thrilled to learn about the new features being rolled out by Instagram and we think they’re going to be a game changer for marketers and creators. These much-awaited updates were finally announced on 21 July by Adam Mosseri, the head of Instagram, on various social media platforms. Keep reading to know all about the updates.
Featured Articles
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
Let us learn more about Google Analytics 4 and Privacy in this blog to accelerate your revenue safely.
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Take Your TikTok Ads to the Next Level
To look into the future, let us peep into the past once. TikTok earlier was loaded with content focused on dancing and lip-syncing videos inclined more towards an uprising for polished platforms and enabling easy access and non-positionality of content consisting of short videos largely.
Top eCommerce Predictions and Trends for 2023
The eCommerce industry is constantly evolving, especially with the advancement in tech in recent years and it can be challenging to keep up with the latest trends and technologies. In this article, we'll be forecasting some of the most exciting eCommerce trends for 2023. Knowing about these trends will help you can stay ahead of the curve and understand what the future holds for online shopping. From continued growth of mobile eCommerce to the rise of social media eCommerce, these are the trends and technologies that are expected to shape the eCommerce landscape in the coming years. Keep reading to learn more!
All About TikTok SEO 2023
INTRODUCTION
We are in the middle of an ongoing search evolution that is gradually happening! TikTok is arguably becoming a search engine, which has been recently acknowledged by Google too.
Why You Should Get Started with TikTok Ads Today?
Amazon and HBO have spent huge money on TikTok advertisements in the U.S. during the months of January and May 2022, says Statista!
And why not? TikTok reached the “1 billion” count on its daily active users in 2022! Hence, advertising on TikTok is just inescapable!
TikTok Ads are booming because their widely diversified audience has helped brands gain high profits with natural virality.
Create Successful Holiday Ads on Facebook & Instagram
Did you know? According to AdMaven, holiday retail sales have reached a whopping $789.4 billion in the year 2021!
It's the holiday season! Everyone right now is on a shopping spree and this is the time, businesses have to be on their toes. If you are not playing with your Facebook and Instagram right now, you are at a big loss in this game of Holiday Ads!
Let us begin by jumping into some holiday insights for the year 2022. Interestingly, shopkeepers have been receptive to trying out new brands across various niches this time round.
Peak Season 2022
How to Solve Privacy for Marketers & eCommerce?
The privacy-first approach is now the eligibility for a business to sustain itself in the current cutthroat competition. It is believably impractical to process a transaction without publicizing your personal information!
So, let us look for a solution and learn how to solve privacy for marketers & eCommerce in this blog.
Google Analytics 4, Privacy and Black Week
Want to move a step ahead in getting closer to your customers? Get hold of Google Analytics 4, a gem for all businesses.
The e-commerce universe is now prepping up for the year’s extravagant fancy sale i.e., Black Week! This is where your privacy game will come into play while customers would be busy browsing lakhs of websites during this shopping spree.
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Latest Instagram Updates! [July 2022]
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Instagram Influencer Marketplace: The Next Big IG Update for Brands
87% of its users say influencers have inspired them to make a purchase, and 70% of shopping enthusiasts visit Instagram to discover their next purchase. Brands report Instagram influencer marketing ROI is over 5X: $5.20 for every $1 spent on influencer marketing on Instagram. That’s why Instagram has finally decided to launch an Influencer Marketplace and it’s going to be amazing for you - whether you’re a brand or an influencer. Stick with us to know what you can expect from the all-new Influencer Marketplace.
TikTok Statistics – June 2022
Spoiler Alert: this will be a text and data-heavy blog post!
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 9 million times in the Nordics alone. If your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now.