Morten Barkfeld

Dec 14, 2018 10:34:52 AM

Get monthly notifications

Take great care of your customers or face extinction

Digital Agency | 6 Min

The absolute best companies online are the ones that take excellent care of their customers!

I’ve worked with over 500 clients in the past 8 years both at Google but also with two different agencies. I’ve worked with best-in-class technology, best-in-class marketeers and although it helps - it means very little if the company does not take care of its clients.

If they do, everything else becomes much easier. Why you may ask?

Google Ads is (right now) essential for any e-commerce company. The simple reason is that it is the best way to find new customers. Basically you “buy” in new customers by getting clicks to your website from searches from Google.

If you take excellent care of your customers your conversion rate will go up. Simple as that. Customers reviews your website (and your competitors) before buying your products and imagine the conversion rates of a company with a 5 star review vs a 3 star review? The 5 star review may only need 10 clicks to get one customer whereas the 3 star review company will need 10 times that. Click prices stay the same for both companies so the 5 star company can afford to buy in more traffic. It is 10x more profitable on getting in new customers.

Will AI and Machine Learning help?

Of course it will, but it cannot fix a 3 star review. It cannot make your customers happy. You need to do that and if you do, then AI and Machine Learning can add on to what is already great. If not, it can only improve on poor performance.

I would argue that a regular Google Ads “expert” can do much better with manual work for a 5 star company vs what AI and Machine Learning can do for an average 3 star company.

This does not mean that the 3 star company shouldn’t apply AI and Machine Learning - it just mean that they should also improve their rating drastically and not expect AI and Machine Learning to fix what it cannot fix.

Treat your customers well and you will benefit in all areas of your business.

Don't forget to share this post!

Similar Articles

COVID-19 Safety Guidelines

All people who've come and gone have seen some sort of germ infestation take over their generation. So whether it's the bubonic plague or cholera; Corona is making the rounds this time.

And while we don't have control of what is happening externally, we do have control of how we can manage things internally. 

Here's a guide on how to keep your immunity up this season!

Build your immunity!

 

Drink a lot of lemon and water as Vitamin C is extremely effective in fighting off germs. And viruses cannot survive in an environment high in Vitamin C. 

Eat a lot of fruits and vegetable. Rinse the skins nicely and enjoy nutritious meals. As a good rule of thumb, the more colorful the fruit or veggies, more are the nutrients.

Lemon, honey, ginger and a pinch of turmeric in it, make an excellent immunity boosting beverage. Drink up!

 

 

Soak up the Sun!☀️

 

The World Health Organisation suggests 5-15 minutes of casual sun exposure a few times a week. And this is more than sufficient to keep Vitamin D levels topped up!

This one small action plays a crucial role in immunity and can help protect against a list of ailments like asthma, depression, heart disease and cancer.

Be like these puppers and get your daily dose of natural booster!🐶

Take steps to protect yourself

Digital Agency | 7 min

6 Google Shopping tips for your ecommerce

Since 60% of all clicks for US ecommerce are derived from Google Shopping, you can understand why investing a little - or a lot - of your time in this service is a good idea. Here are some valuable tips to stay on top of your Google Shopping game!

Digital Agency | 7 min

High-level guide to marketing for ecommerce

Running ecommerce companies takes a lot of effort! You need to source and develop products and work a lot with digital marketing. You need to be able to handle logistics and warehouse, and in addition to that, seriously consider what type of technology is best suited for different parts of your business. Here we’re offering some valuable tips on how to get your marketing operation as smooth as possible.

E-commerce | 9 min

Lower prices with higher CPC, what’s the link between them?

Cost per click is an important metric in Google Ads.

E-commerce | 5 min

How to optimize the lifetime value of Google Ads

Tools and technologies used by a digital agency today are more advanced than ever. But not everything is about boosting ROI, you also have to be very aware of who your customers are and spend time on making sure that you know what LTV model you should use for your business. For many e-commerce companies, LTV is the most important metric out there.

Digital Agency | 7 min

Pricing strategies for ecommerce and retail companies

Working in retail today is challenging, and it’s never been harder to understand what the consumers are looking for. According to a study conducted by the NRF (National Retail Federation) almost 90% of  customers in the US are spending their money on discount retailers such as outlets and dollar stores. The most successful retailers today are the ones that use advanced statistical data combined with their intuition, to price their products.

As a performance marketer, you’re probably not in charge of pricing, but you have insights and access to data that is key in picking the right strategy for your company.

E-commerce | 10 min

Reporting vs Business Intelligence in Google Ads

Both reporting and business intelligence are valuable methods for any ecommerce that wants to achieve great results in Google Ads. Read on to find out their main differences, and how you can use them in your business.

Google Ads | 8 min

Optimize sales in Google Ads with your most valuable product

How do you know which product is your most valuable? And how do you optimize sales on that specific item? Here’s what you need to know to make sure your marketing budget is spent the right way on Google Ads.

Digital Agency | 7 min

How to use re-marketing in Google Ads

Re-marketing means getting in touch with people who have previously  visited your website or mobile app. It’s a powerful form of online advertising which allows you to present ads to people that are familiar with your company, whilst they’re browsing the web. This is a smart and strategic way of inviting customers to come back to your website and cuts costs, boost conversions and strengthen your brand.

Google Ads | 5 min

Top 3 ways to increase ROI in Google Ads

Running an e-commerce business today isn’t what it used to be. The general trend for Swedish retailers is that the profit margin on average is as low as three percent. The fast-growing e-commerce segment makes it even harder to keep the margins up. That’s why it’s becoming really important to focus on ROI by improving the digital marketing strategy of e-businesses. Here we present you with three top strategies you can use.

Google Ads | 5 minutes

Previous Next

Get monthly notifications

X

Dec 14, 2018 10:34:52 AM 6 Min Yes