Morten Barkfeld

Dec 14, 2018 10:34:52 AM

Get monthly notifications

Take great care of your customers or face extinction

Digital Agency | 6 Min

The absolute best companies online are the ones that take excellent care of their customers!

I’ve worked with over 500 clients in the past 8 years both at Google but also with two different agencies. I’ve worked with best-in-class technology, best-in-class marketeers and although it helps - it means very little if the company does not take care of its clients.

If they do, everything else becomes much easier. Why you may ask?

Google Ads is (right now) essential for any e-commerce company. The simple reason is that it is the best way to find new customers. Basically you “buy” in new customers by getting clicks to your website from searches from Google.

If you take excellent care of your customers your conversion rate will go up. Simple as that. Customers reviews your website (and your competitors) before buying your products and imagine the conversion rates of a company with a 5 star review vs a 3 star review? The 5 star review may only need 10 clicks to get one customer whereas the 3 star review company will need 10 times that. Click prices stay the same for both companies so the 5 star company can afford to buy in more traffic. It is 10x more profitable on getting in new customers.

Will AI and Machine Learning help?

Of course it will, but it cannot fix a 3 star review. It cannot make your customers happy. You need to do that and if you do, then AI and Machine Learning can add on to what is already great. If not, it can only improve on poor performance.

I would argue that a regular Google Ads “expert” can do much better with manual work for a 5 star company vs what AI and Machine Learning can do for an average 3 star company.

This does not mean that the 3 star company shouldn’t apply AI and Machine Learning - it just mean that they should also improve their rating drastically and not expect AI and Machine Learning to fix what it cannot fix.

Treat your customers well and you will benefit in all areas of your business.

Don't forget to share this post!

Featured Articles

The Difference Between Advertising on Facebook/Instagram vs Google, and Why It's Ruining Your Facebook Ads.

It's the showdown of the century.

Google Ads | 7 min

Similar Articles

The Difference Between Advertising on Facebook/Instagram vs Google, and Why It's Ruining Your Facebook Ads.

It's the showdown of the century.

Google Ads | 7 min

Facebook Ads: Ideal Sales Funnel [Breakdown]

If you’ve been trying to find a way to scale your business through Facebook Ads, you’ve arrived at the right place. Today, we’re going to break down one of the most important tools of marketing for you - Sales Funnel.

Facebook Ads | 8 minutes

Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]

Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.

To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!

Google Ads | 9 minutes

7 eCommerce Trends to Grow Your Business in 2021

eCommerce is growing at a lightning pace and has become an important part of people’s daily lives with 22% of the world shopping online. In spite of the pandemic, we’ve seen a sharp rise in online businesses in 2020 which continues to grow with the increase in internet penetration and accessibility. Retail eCommerce is expected to reach $5 trillion by the end of 2021 and clearly, the future of eCommerce is bright.

In this era of eCommerce, it’s best to know what the latest trends are, especially if you have an online business. Here are 7 eCommerce trends that you can incorporate into your business and start growing your webshop.

E-commerce | 6 minutes

How to Become a Google Ads Guru With Google Skillshop

Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!

Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.

Google Skillshop | 5 minutes

Reporting vs Business Intelligence in Google Ads

Both reporting and business intelligence are valuable methods for any ecommerce that wants to achieve great results in Google Ads. Read on to find out their main differences and how you can use them in your business.

Google Ads | 4 minutes

How to customize your marketing with Google Ads

Digital Agency | 4 minutes

Google Shopping structure – How does it work?

The first thing you should know about Google Shopping is that it’s primarily great for attracting new customers. Returning users will find you in completely different ways – through newsletters, brand searches on Google, or your direct website or webshop.

The possibilities with Google Shopping ads are multiple, and requires wise targeting, multiple campaigns as well as an updated product feed in Google Merchant Center. This is how Google Shopping works!

Google Ads | 5 minutes

Shopping Success Story: Finnish retailer Stockmann & S360

S360 is a digital marketing agency located in Denmark and in this article Hermanni Nurila goes into detail as to how they've leveraged their digital marketing skills to grow an 150 year old retail company like Stockmann.

Google Ads | 4 minutes

Identifying Ecommerce Trends & Account Practices for Peak Season

The Google Holiday 2020 Calendar brings a great webinar hosted by Julie Vandingen which offers many great insights into the consumer market in Northern Europe.

Google Ads | Webinar by Julie Vandingenen - 6 minutes

Previous Next

Get monthly notifications

X

Dec 14, 2018 10:34:52 AM 6 Min Yes