It’s official - Keywordio is now a Google Premier Partner! But what does it mean for your eCommerce business? How does working with an ad agency that sports a Google Premier Partner badge help your business? And wait, what even is Google Partner?

This article will take you through the answers to all the above questions and by the end, we hope to give you a clear picture of how you can scale your business by working with a Google Premier Partner. Sounds good? Alright, let’s jump right in.

What is Google Partner?

Alright, so first things first, what is Google Partner? To put it simply, Google Partners is a program for ad agencies and third parties that manage Google Ads on behalf of other businesses or brands to help them make the most out of their ads. This program is designed to recognise the ad agencies that have demonstrated great expertise not only through multiple assessments and certifications but also by having a proven record of driving their clients’ growth through successful ad campaigns.

This program offers its partners innovative tools, technology, resources, and support so that ad agencies can put their clients first and help their businesses or brands get the most out of their ad campaigns. This approach is a win-win for both parties as it helps both the ad agency and their client grow.

Two Levels of Partnership

Becoming a Google Partner is no walk in the park. It takes a lot of work from ad agencies to learn the technical bits and inner workings of Google Ads and have an approach where they put their clients first. There are two levels of Google Partnership programs – Partner, and Premier Partner – here’s what you need to know about them:

Google Partner: 

This partnership requires at least one employee in the ad agency to be certified. Additionally, they must manage a large enough client base to spend at least $10,000 in a 90-day period. Once the certification is complete, the business will be eligible to become a Google Partner. Their level of expertise in Google Ads will be recognised globally.

Google Premier Partner: 

This is where it gets more intense. In order to become a Google Premier Partner, a business must show a greater level of customer service. They must have at least one certified employee, as required in the Google Partner program, but they must also have a large base of clients in the form of small and medium-sized businesses. They must be able to support that base with phone or email customer service and must be capable of supporting thousands of clients.

The Perks

Google Partner is a partnership that offers some impressive perks but Google Premier Partner is where it truly gets Premier and takes “partnership” to the next level with some additional perks. Let’s take a look at each level of partnership. Let’s take a glance at some of the perks of both levels of partnerships:

Google Partner:

• Being eligible for dedicated account management
• Partners badge assets
• Listing in Google Partner Search
• New business strategy consulting
• Client event support
• Agency competitions

Google Premier Partner:

This partnership offers all the above benefits plus:

• Annual Partners Summit and review
• Dedicated Support Representatives and Teams
• Executive business training and more!

Did you know?

Google Partners program is active in more than 60 countries and is available in 43 languages!

What does it mean for your business?

This means that finding an ad agency with a proven record of great performance has become easier than ever. You can now be assured that the Google Premier Partner ad agency will do what it's best at - promote your brand online while targeting the right audience resulting in successful online ad campaigns.

Working with a Google Premier Partner will be a game-changer for your business because they have a client-first approach, which is why they're recognised by Google.

An ad agency that has a Google Premier Partner badge sets itself apart through the proven great performance of clients. Unlike the regular ad agencies that won't have results to back their claims.

Conclusion

The eCommerce market is filled with businesses of similar niches. As an eCommerce business, you must do something different to get ahead of your competitors. You can do that today, get in touch with Keywordio - a Google Premier Partner, and we’ll take care of the rest. We have a knack for helping brands drive their growth and we’d love to help you in your journey.