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Not seeing your products or services on top of Google search results could quickly become frustrating, needless to say, bad for business. But don’t fret, there are ways you can fix this and boost your business. A relatively quicker fix is learning the basics of Google Ads to understand how it works. Sounds like a daunting task? Well, not if you learn from well-thought courses laid out by Google itself via Google Skillshop —for free!
Let’s quickly get you acquainted with Google Skillshop so that you can level up your skills and get your business in the front row.
Google Skillshop — What you need to get started
This has got to be one of the top reasons to try Google Skillshop. It does not cost ANYTHING! All you need is a Gmail account which you can use to log into Google Skillshop and you’re ready to explore! You can browse through the topics and take up the relevant course to begin.
Access Google Skillshop from any device
Access Google Skillshop from any device which makes it a great way to learn on the go. The way these courses are arranged makes it easy to take in bite-sized information. Start a 5-minute read while waiting for your coffee and as it brews, you can learn a new skill! Now that's literally learning on the go!
Comprehensive Google Ads course
Of all the topics, the one that is the most popular is Learn the fundamentals of Google Ads Search course. This course covers everything about Google Ads, from basic to advanced. You can browse through the various sub-topics under Google Ads to find what you need to learn. Take up this course and become an expert by the end of it.
Start from scratch, you don’t need to know Google Ads before you start!
Are you wondering if you need to know a bit about the topic in order to take up a course? No! Learning on Google Skillshop is for everyone because even if you have heard about the topic for the first time, you can start from scratch and progress to more advanced aspects. All the topics on Skillshop can be taken from scratch and you can familiarise yourself with any topic you want. See yourself become an expert from scratch in a matter of hours!
Alternately, you can take our free online course and go from theoretical knowledge to practical guidelines. Here you will learn How ecommerce should set targets in Google Ads. This will give your business the boost to succeed this 2021
What course should you start with in Google Skillshop?
We understand that your time is limited. That's why, we have put together a priority list of the top 8 free courses you should take if you are running a webshop and need to learn Google Ads.
Step-by-Step structure
The courses are laid out in an easy-to-follow structure where you can focus on the only thing that matters — learning. Each topic and subtopic has an average estimated time it will take you to complete it. This allows you to learn at your own pace and plan your next lesson better.
Assessments
The first assessment you will hear of is the Pre-Self-Assessment. This assessment tests your understanding and comfort with the topic. Another similar assessment is the Post-Self-Assessment which you will find at the end of the course. These assessments help you improve your knowledge based on certain topics, better than you did before.
In order to keep a track of all the information you are taking in, Google has short self-assessments before the end of every sub-topic. In those, you can test out what you have learnt and retain it more efficiently.
Certification
After finishing the course, you can go ahead with the final assessment where if you score 80% or above, you can earn a Google Ads certification offered by Google to people who do great in basic and advanced aspects of Google Ads. This is a good option if you want to display your newly upgraded skill-set to your company or team. You can read more about Google Certificates here.
Understanding Google Ads could be a great way to build your business by being more in control of how you will navigate this fast-paced world of ecommerce. You will develop best practices and feel more confident with your advertisements. Additionally, you will learn to experiment with different strategies to find what works best for your business.
If you would like to learn more about Google Ads, we have a great inventory of knowledge, from blogs to interactive webinars from experts on the topic to help you take your business to new heights.
Articles by Faraz Haider
Top 5 Google Ads Mistakes That Can Wreck Your Business [Guide]
Managing a business is not easy, it can consume most of your time. Perhaps that's the reason why not many who own a business are able to invest their time in learning Google Ads. A lack of understanding of the basics results in making mistakes with ad campaigns that harm their businesses.
To combat this, I've compiled the top 5 Google Ads mistakes that I've seen businesses make time and time again. Let's jump right in!
7 eCommerce Trends to Grow Your Business in 2021
eCommerce is growing at a lightning pace and has become an important part of people’s daily lives with 22% of the world shopping online. In spite of the pandemic, we’ve seen a sharp rise in online businesses in 2020 which continues to grow with the increase in internet penetration and accessibility. Retail eCommerce is expected to reach $5 trillion by the end of 2021 and clearly, the future of eCommerce is bright.
In this era of eCommerce, it’s best to know what the latest trends are, especially if you have an online business. Here are 7 eCommerce trends that you can incorporate into your business and start growing your webshop.