Privacy, GDPR and Schrems II for Marketers

Running an e-commerce business today isn’t what it used to be. The general trend for Swedish retailers is that the profit margin on average is as low as three percent. The fast-growing e-commerce segment makes it even harder to keep the margins up. That’s why it’s becoming really important to focus on ROI by improving the digital marketing strategy of e-businesses. Here we present you with three top strategies you can use.

It’s safe to say that you need a website that will be able to face today’s increasingly growing competition in retail. While qualities such as design and content on an e-commerce platform are of great significance, here’s what ensures your business stands out - 

Both reporting and business intelligence are valuable methods for any e-commerce that wants to achieve great results in Google Ads. Read on to find out their main differences, and how you can use them in your business.

Almost all digital agencies are using one out of three price models, but which one is best suited for your business? In this post, we revise the most common options and help you decide which way to go - or not.

Running ecommerce companies takes a lot of effort! You need to source and develop products and work a lot with digital marketing. You need to be able to handle logistics and warehouses, and in addition to that, seriously consider what type of technology is best suited for different parts of your business. Here we’re offering some valuable tips on how to get your marketing operation as smooth as possible.

Google Ads and Criteo are the most common tools to use for re-marketing. Re-marketing is when you create personalized ads for people that have previously visited the advertiser’s website. Both are advanced re-marketing tools, suitable for companies of all sizes. So how will you decide on which one to invest your time in?  

Creating effective audience lists in Google Ads is an easy way to keep track of your re-marketing lists. In this post, we present you with our top three choices for audience lists that can prove valuable when working with your re-marketing campaigns.

Re-marketing means getting in touch with people who have previously  visited your website or mobile app. It’s a powerful form of online advertising which allows you to present ads to people that are familiar with your company, whilst they’re browsing the web. This is a smart and strategic way of inviting customers to come back to your website and cuts costs, boost conversions and strengthen your brand.

Cost per click is an important metric in Google Ads.

Since 60% of all clicks for US eCommerce are derived from Google Shopping, you can understand why investing a little - or a lot - of your time in this service is a good idea. Here are some valuable tips to stay on top of your Google Shopping game!

How do you know which product is your most valuable? And how do you optimize sales on that specific item? Here’s what you need to know to make sure your marketing budget is spent the right way on Google Ads.

Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer's specific needs. And if you do it the right way – it will be very profitable for your business.

How to calculate ROAS targets based my product margins? That is a question many marketers ask themselves. Return On Advertising Spend (ROAS) is a marketing KPI many marketers use to track performance in Google Ads.  It’s calculated in Google Ads as ROAS = conversion value / cost. In short, you can evaluate if your investment in online advertising is successful or not. With ROAS Target, you can take it to the next level by automatically adjust your bids depending on product margins if you do it right.  

Tools and technologies used by a digital agency today are more advanced than ever. But not everything is about boosting ROI, you also have to be very aware of who your customers are and spend time on making sure that you know what LTV model you should use for your business. For many e-commerce companies, LTV is the most important metric out there.

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SEM, CPC, ROAS, DSA, QS – the abbreviations in digital marketing are many and sometimes completely incomprehensible. From A-Z – this is the e-marketers glossary cheat sheet for some of the most common terms and words in search engine marketing!

The eCommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and eCommerce in 2020!

Negative search terms, or negative keywords, are an important part of a well targeted campaign. By using them, you’ll avoid having your ads show up when the wrong users are looking for the wrong things – and ultimately save a lot of money on your search campaign.

The first thing you should know about Google Shopping is that it’s primarily great for attracting new customers. Returning users will find you in completely different ways – through newsletters, brand searches on Google, or your direct website or webshop.

The possibilities with Google Shopping ads are multiple, and requires wise targeting, multiple campaigns as well as an updated product feed in Google Merchant Center. This is how Google Shopping works!

Fast shipping and a 30 day open return policy are not enough for today’s shoppers – and haven’t been for many years. Free shipping, free returns and even same-day refunds are probably the first things every retailer must have in clear order to be able to keep a competitive edge in 2020.

This is how to tackle those challenges!

Everybody wants to use AI in their digital marketing, but very few understand it well. That’s every marketer’s predicament. AI is all about tackling the previously unsolvable problems in digital marketing with smart technology – and without losing the human aspect of it. But how are we ever going to start benefiting from AI and machine learning, if we don’t know how to make the best use of it?

Tracking tags, monitoring campaigns and keeping an eye on your competitors is a constant challenge for an SEM marketer. With the right digital marketing tools, however, your job will be a lot easier! Here’s 8 of our favourite free tools for optimizing your search engine marketing!

Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?

At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?

When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.

Let's have a look at the major obstacles.

Artificial intelligence is no longer a thing of the future. It surrounds us in almost every concievable way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.

Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.

This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.

1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.

In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.

What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place:

What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.

Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.

How do you choose the right paid advertising agency in the sea of abundance? Key points to look at whether you are an advertising specialist or CMO. Choose right - and profit!

Paid search management is a great component of your marketing because it drives new customers to your business without them knowing about the goods and services you offer pre-hand.