How do you choose the right paid advertising agency in the sea of abundance? Key points to look at whether you are an advertising specialist or CMO. Choose right - and profit!
Paid search management is a great component of your marketing because it drives new customers to your business without them knowing about the goods and services you offer pre-hand.
Almost all digital agencies are using one out of three price models, but which one is best suited for your business? In this post, we revise the most common options and help you decide which way to go - or not.
The ecommerce business is accelerating and to make use of new customer shopping behaviours and meet their increasing demands, marketers must look into several things. While mobile browsing is more extensive than ever, our attention span is less than that of a goldfish. Here’s what to expect working with digital marketing and ecommerce in 2020!
The absolute best companies online are the ones that take excellent care of their customers!
In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many eCommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.
If you have searched on Google for specific products you are likely to see shopping ads like these -
A primary query that most clients pose is – “how much traffic will Google Ads thieve
away from organic channels in general.”
This happens to be a major concern for most business owners. Why pay for
something you can get done for free?!
We aimed to figure out that very same puzzle. (You’re welcome!)
Is Google Ads, the Robin Hood to other organic channels or does it take away from
them and keep to itself?
That is the question!
To complete a successful attempt at understanding this enigma, several e-
Commerce accounts were put through Google’s Analytics grinder.
The resulting outcomes are what we will expound upon in the following document.
Bear in mind though, we are talking about accounts that have had more than one
So, if a client were to hypothetically, punch in the URL to your portal and purchase
some of your ‘merch’, (nice bubble) you aren’t going to find them in the reports we’re
touching upon in this article.
The most common path taken by clients who utilize Google Analytics is that of paid
In lame speak, if John/Jane Doe were to click on a paid ad twice before making a
purchase, it would account for 2.5% of the total sales, during that respective period.
The second most common path to conversion is that of a client approaching your
As in, if Mr. or Ms. Doe stumbled upon your website by way of a google shopping ad,
and upon learning of your company’s existence, were to come back to said portal
and make a purchase – this would result in a ‘direct sale.’
Although paid search x2 amounts to more conversions, paid search (direct) accounts
for higher revenues.
By how much you ask?
3.4% of the total sales.
And, through Google Analytics, this is flagged as a direct conversion, irrespective of
the fact that the client first found your business through a paid source.
One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.
Google Has Introduced 4 New Search Ad Position Metrics To Get The Most Out Of Average Position.
Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?
At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?
Here is our top 5 sources for continuous learning within Digital Marketing and Google ads. Youtube, Blog, Online, Apps or pod.
At Keywordio we work really hard to learn fast and share our insights. Digital marketing and Google ads is a fast pace environment and you can always learn something new that’s why we combine webinars, events and written content to share insights the way that suits your taste. For myself, I have set the morning routine to start every day reading one article and on Fridays I have blocked 2h in my schedule for deep learning. This is one of my favorite moments in the week where I can deep dive into a subject, run an interesting tutorial and reflect on how to apply that it in our current projects.
This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.
1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.
What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.
Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.
While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.
When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.
Let's have a look at the major obstacles.
Artificial intelligence is no longer a thing of the future. It surrounds us in almost every convievalbe way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.
Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.
In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.
What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place: