How do you choose the right paid advertising agency in the sea of abundance? Key points to look at whether you are an advertising specialist or CMO. Choose right - and profit!
Paid search management is a great component of your marketing because it drives new customers to your business without them knowing about the goods and services you offer pre-hand.
The absolute best companies online are the ones that take excellent care of their customers!
While having an E-commerce store 10 years ago gave you a competitive edge compared to the stores/outlets selling similar products, today's customer's buying pattern has changed a lot. Today having an E-commerce store is not sufficient to gain the audience and target the customers just as easy as we thought.
When discussing with many companies what they face as a biggest challenge when trying to grow their revenues it is often said that the challenge is not innovation - it is the ability to commercialize and communicate it to the audience.
Let's have a look at the major obstacles.
In today’s competitive world, Google ads can be a great way for businesses to stand out from other search results. But running ads is getting more and more expensive, and many eCommerce companies aren’t optimising their search strategies as much as they could in order to increase their ads’ ROI.
If you have searched on Google for specific product you are very likely to have seen shopping ads like
Does Google Ads cannibalise on organic traffic - A study with Google Analytics data for E-commerce stores
One question I usually get from our clients is “how much traffic does Google Ads take from the organic channel?” This is a concern I can understand that business owners are having, why pay for clicks that you can get in for free? I wanted to find out one time for all, does Google Ads help other channels get revenue or does it “steal” it?
One of the challenges that researchers face in Artificial Intelligence (AI) is being able to understand human language and simulate it through technology.
Google Has Introduced 4 New Search Ad Position Metrics To Get The Most Out Of Average Position.
Sales season is a nightmare or a goldmine depending on who you talk with. One can indisputably if well prepared make good sales out of seasonal campaigns. So how do you best prepare as an e-commerce?
What should you as a e-commerce company purchasing Google Ads services from an Agency be asking and telling about at a launch meeting?
At Keywordio we hear many clients say that they usually don't know what to prepare for a launch meeting with an agency. What should they tell the agency and what should they ask?
Here is our top 5 sources for continuous learning within Digital Marketing and Google ads. Youtube, Blog, Online, Apps or pod.
At Keywordio we work really hard to learn fast and share our insights. Digital marketing and Google ads is a fast pace environment and you can always learn something new that’s why we combine webinars, events and written content to share insights the way that suits your taste. For myself, I have set the morning routine to start every day reading one article and on Fridays I have blocked 2h in my schedule for deep learning. This is one of my favorite moments in the week where I can deep dive into a subject, run an interesting tutorial and reflect on how to apply that it in our current projects.
This article discloses strategic points to consider when adopting a bidding strategy for e-commerce. This article is written for the strategic and the specialist within a e-commerce function of an enterprise.
1. Shifts In Return on investment due to Seasonality
Seasonal shifts can affect the paid search or conversion rate due to affected bidding landscape. For an e-commerce company this can result in missed opportunities. If not monitoring and understanding these shifts one can mistakenly make strategies that do not account the seasonality thus not receiving the desired effect of marketing efforts.
What to look at in order to increase revenue from your paid marketing efforts in e-commerce. How to make sure you are not cutting away profitable customers.
Understanding Customer Lifetime Value (as often abbreviated CLV or LTV) can be tricky but nevertheless one of the most important metrics in business and especially e-commerce whenever trying to understand where the profitability in customer acquisition lies.
Artificial intelligence is no longer a thing of the future. It surrounds us in almost every convievalbe way from trip bookings to smart homes. This article will feature just why AI is so great for e-commerce companies.
Let's have a look at how AI has improved the performance and understanding of the consumer behaviour after the adoption of smart AI solutions and platforms.
In this article we will look at the basics of attribution modelling and why it can play a crucial role for your e-commerce. We will discuss what, why and how to deal with attribution.
What is Attribution Modelling?
Attribution modelling is a system which can help you get the most from your marketing mix. Today many shoppers are used to searching for information and best prices so they will not necessarily purchase the first offer they see online. However, each time they return to your page they might do so through a different channel. Attribution modelling means that you look at these different channels and encounters or interactions and give them a value so let's have a look at the different types of interactions that can take place: